WHAT IS AUDIENCE MATCHING?
Audience matching is where we target people on your list of emails, addresses, or phone numbers, when they go online and show them OTT ads when on Connected TVs streaming programming
Return On Investment With “Match Back” Reports
Note: “Sold List” must be formatted the same as the list you give us to target.
LOOK ALIKE AUDIENCE
A look alike audience is when you target people with similar characteristics to those on your list with a “lookalike audience” and show them ads too!
*To do Custom Audience Matching ONLY, (without Lookalike) you need a starting list of 5,000, if combined with Lookalike you only need a starting list of 1,000. Typically, about 50% of a list can be matched.