All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the past. In fact, their lifecycle, or journey, with your brand will be no different than all of your other customers’ paths. Oh, and that message that worked with your last customer, well get ready to use it again because it will definitely work with the next one. Right? RIGHT???
Truth is, no two customers are the alike. They may learn about an organization, service or product from the same source but their needs and challenges are likely very different. Additionally, their timelines are probably different. One may be ready to make a purchase decision immediately and the other could very well need four to six weeks before they are ready to sign on the dotted line.
So if you’re customers aren’t all the same, why would you send the same marketing communication to them?
Is there ever a moment in time when the approach “one size fits all” is appropriate or is 1:1 communication the only path to engaged relationships and increased revenue?
Join ROI Wednesday, March 19 at 2:00pm ET as we dive into the benefits and drawbacks of “one size fits all” marketing. Learn the benefits of delivering the right marketing communication to the right customer at the right time via the channel of the customer’s choice. Gain insights into customer lifecycle marketing, segmentation and engaging content.
TweetChat: One Size Fits All Marketing
Date: Wednesday, March 19
Time: 2:00pm EST
Where: #ROImktg
I look forward to tweeting with you soon!
