Does your company deliver a seamless customer experience through every channel and device? In this article, discover five omnichannel marketing strategies that create a consistent buyer journey. The state of marketing in the modern digital landscape is undergoing significant changes. What was once mass, “push”-based campaigns like batch and blast emails, has now become more […]
Category Archives: Omnichannel Marketing
Years ago marketers merely communicated with customers and clients through advertisements on TV, or mailing promotions/incentives such as coupons. But nowadays, with the continuous growth of technology, marketers can communicate with customers in a variety of different ways. Omni-channel is a word that’s gaining more and more popularity, and many businesses and retailers see the value in providing […]
As with most business strategies, we read article upon article about why we should implement this or that until we decide to go where no marketer has gone before and actually do what we read about. And who knows, maybe these bloggers, subject matter experts and journalists don’t know what they’re talking about and they are […]
Creating a multichannel and omnichannel engagement strategy ranks as one of the most significant marketing musts, but what exactly is the difference between the two? Think of it as a game of Mario Kart. The different levels/courses that the gamer experiences are like the multiple channels a customer interacts and engages with (social media, email, […]
When we think about omni-channel marketing, a business-to-consumer model is the first that comes to mind, like a large online retailer. The way consumers engage with brands has changed. We no longer just drink Coca-Cola, but we like its Facebook page, RT its tweets, share photos of the bottle we purchased with our best friend’s […]
Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]
Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to the choice consumers and businesses have when it comes to how they engage with a brand. From direct mail to apps and even social media, […]