Today is Right On Interactive’s seventh birthday! We are very excited and have planned a wonderful party with our team to celebrate another milestone in the company’s history. The list of what’s changed in the past seven years is a long one – there’s the widespread adoption of measured marketing, driven by Adwords & Analytics; […]
Category Archives: News
Facebook is testing a new feature called paid messaging. It will let users send a message directly to the inboxes of people outside of their network, starting with a cost of at least $1 per message. The price tag rises depending on the profile of the strangers you’re trying to reach. The higher the profile, […]
Customer Relationship Management, Customer Scoring, News
Groupon CEO: What His Departure Can Teach Us About Data and Building Customer Relationships
Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s farewell letter to his employees that’s been generating a lot of discussion. Mason wrote, “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest […]
Customer Lifecycle Marketing, Customer Scoring, Marketing Automation, News
Twitter + Marketing Automation
With our latest release, I am happy to announce that we have rolled out another new feature related to social media, this time around Twitter. This new feature is called “ROI Social – Twitter” and builds on one of the core strengths of the Right On Interactive product – Scoring. In short, Right On Interactive […]
The importance of customer feedback needs no emphasis. The “voice of the customer” provides significant insights on how to improve products or services and how to position the product better, improve leads and more. But the task of gaining and managing feedback is easier said than done. Most enterprises now react when a customer contacts the call […]
I was recently invited to be a guest on the SLMA (Sales Lead Management Association) weekly radio show. I had the opportunity to talk with internationally known sales trainer Will Crist about Right On Interactive’s expertise in customer lifecycle marketing (CLM). It’s certainly becoming a hot topic – Crist and I ended up having a […]
“If you have the opportunity to download the IBM Global Chief Marketing Officer Study for 2012, it’s well worth the read! And you can take the CMO survey as well!” From the Marketing Tech Blog “Last week I was interviewing Troy Burk, founder of a marketing automation company, and I asked him about their position […]
“So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research company, publishes a review of marketing automation providers naming Right On Interactive a leader in the space. Too cool!” From the Marketing Tech Blog – January 4, 2012 “Right On Interactive leads the pack in 3 […]
“There have been murmurs all around the industry that [ROI’s] most recent platform enhancements are amazing.” From the Marketing Tech Blog – October 11, 2010 “Andy Skirvin stopped the the office and walked through the platform and it absolutely blew me away. … Right On Interactive has built an amazing platform that utilizes the incredible data […]
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