Does your company deliver a seamless customer experience through every channel and device? In this article, discover five omnichannel marketing strategies that create a consistent buyer journey. The state of marketing in the modern digital landscape is undergoing significant changes. What was once mass, “push”-based campaigns like batch and blast emails, has now become more […]
Category Archives: Multichannel Marketing
When was the last time you learned about news from reading an actual newspaper? If you’re like the majority of Americans, you look primarily online or even to social media for your news sources. Consumers today are sophisticated and have access to information literally at their fingertips that they can consume within seconds. Today’s consumer also […]
Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing from your marketing scope? Helping to identify the use of technology and automatic media platforms is a problem commonly found amongst marketers. What can be frustrating sometimes for marketers is interacting with customers in a way that is easy for […]
Chances are, you’re very familiar with this brand. You might have watched one of their movies, listened to their music, bought a t-shirt (or pair of Mickey ears *hint, hint*), or even gone to visit. That’s right, the 2016 World’s Most Powerful Brand is Disney. I recently took a trip to Disney World and got to see […]
Creating a multichannel and omnichannel engagement strategy ranks as one of the most significant marketing musts, but what exactly is the difference between the two? Think of it as a game of Mario Kart. The different levels/courses that the gamer experiences are like the multiple channels a customer interacts and engages with (social media, email, […]
The activity most important to your business may not be that critical with the group next door or the competition for that matter. While many organizations today focus their marketing analysis on email and website analytics, they’re missing the various other ways their prospects and customers are engaging with their brand. Engagement is more than […]
A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers admit that this phrase is overused. This phrase is overused! We all have that boss, colleague, or friend who speaks exclusively in business cliches, right? Phrases like the following tend to make me cringe: “Move the needle,” “Too many cooks […]
Unless you’ve been living under a rock for the past ten years, you know the average person doesn’t rely on the local newspaper for information anymore. They are watching more than cable and listening to more than AM/FM radio. Consumers today are sophisticated and have access to information at their fingertips and can consume that […]
In the beginning of Internet marketing, brands were considered “cutting edge” if they had a website. Then came email, which was followed by branded blogs, social, video, and mobile. Today brands’ owned media includes dozens of online channels, each with their own niche content delivery and audience. But all of those channels have one thing in […]
In the 90’s it was mainly desktop computers, then there was the introduction of laptops. Today computers, smartphones, iPads, as well as many other devices, are being used to access desired information. According to the DMA, 425 million devices are connected to the Internet in U.S. homes. The increasing popularity of tablets, smartphones and other devices means that this […]