Audience relevance is the most important element of content success, followed by engaging and compelling storytelling that triggers a specific response. In a recent survey, over 30% of B2B marketers claim that their biggest concern with content marketing is that it’s not reaching the most appropriate audience. Dynamic content coupled with marketing automation allows you […]
Category Archives: Marketing
Recently I received an email from Pandora, the Internet radio provider, that really caught my attention. In the email, Pandora offered a look back at my “musical journey” and reminded me, “it all started with The Smiths Radio.” Instantly, I was reminded of my first Pandora station, why I chose The Smiths to kick off […]
Growing up, I remember going shopping with my dad to a locally owned men’s clothing store off of our town’s main street. I enjoyed our visits to the shop as the owner and his son knew my family by name, always offered us iced tea or coffee (depending on the season) and from time to […]
A lot of marketers like love to use the phrase “multi-channel marketing.” I’m going to come out and say right now that this term is overused. Upon seeing it, my inner English major and language teacher instinctively flash alarms that cause me to cringe: “Warning … jargon!” Let’s dig deeper: What do we marketers mean […]