What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]
Category Archives: Marketing
Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, organizations and brands via Facebook. They’re spending about 20 minutes browsing through their news feed, responding to messages and comments, liking pictures, videos and statuses, and sharing their own content each time they log in. It’s no surprise that marketers […]
If you’re like me and you utilize sites like Orbitz or Travelocity to search for good deals on travel, you likely heard about Orbitz’s new loyalty program last week. Instant Gratification Members of the program will earn “Orbucks” for hotels, flights and vacation packages, and redeem them immediately for hotel stays. President of Orbitz.com, Chris […]
Whether applying timeless rules or today’s news, better marketing comes from good writing. Below are a handful of ways to power up your writing for marketing purposes. Who are you? Evoking a classic song by The Who, today’s prospect doesn’t care about you; the prospect cares about what you can do for him/her. When appealing […]
Indianapolis woke up to a very exciting announcement Thursday morning. Compendium, a local marketing technology software company, has been acquired by the software giant Oracle. Compendium is a content marketing solution and has experienced tremendous success over the past several years. In the spirit of full disclosure, I must share that I am an early […]
These days it seems like everyone has at least one email address. I have three I check on a regular basis. Which email address I provide to someone has a lot to do with their relationship with me. If it’s a business relationship, they get my Right On Interactive address, a personal relationship my Gmail […]
Customer Lifecycle Marketing, Email Marketing, Marketing
Content Marketing: Delivering Interesting, Custom Content
Content marketing is a popular topic these days. Everyone is looking for advice and best practices to implement in an effort to drive revenue. Is email marketing still the path to follow or do you mix it up with direct mail pieces? What about webinars, social media, blogs, ebooks, whitepapers and infographics? Salesforce Marketing Cloud […]
As I mentioned in a previous post, the Internet has forever changed the way in which we share our experience with a brand or company. Likewise, it’s changed how organizations are able to collect feedback from customers, analyze it and gain valuable insights. The social conversation between brands and their customers is now just as […]
No doubt you’ve already heard the day everyone in online advertising and marketing has been fearing has arrived. Google has cut off all keyword data. It’s no more. Google now provides encrypted searches using HTTPS (secure search) and keyword data will no longer be shared with website owners. Secure search eliminates the ability for organizations […]
Bear with me, I’m going to talk about a funnel, but maybe not the exact one you’re familiar with. I like fairs (with their funnel cakes) as much as the next guy, but what I’m referring to is a new twist on an old sales standby: the lead funnel. Let’s reimagine it as the digital […]