In less than 24 hours, I received two phone calls that launched the start of my unexpected career path in marketing technology. In December 2012, the former president and CEO of TechPoint, Jim Jay, called to extend a job offer on behalf of Right On Interactive (ROI). The following afternoon founder and CEO of ROI, […]
Category Archives: Marketing
Earlier this week, like many of you, I watched the five and a half minute video from WestJet dubbed a Christmas Miracle. I’ve read numerous reviews of the video all suggesting this was money well spent for the Canadian airline. Of course, I need to weigh in as well and break the video down into the […]
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam legislation. Some authors provided analysis of the new law and others lamented the new rules by which organizations must adhere to when marketing their goods and services within Canada. Of course, this law is more concerning to those of us […]
Move over Big Data. Marketing automation became the new buzzword with marketers this year. The Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report confirms the obvious as it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating […]
Customer Relationship Management, Marketing, Marketing Automation, Social Media
The Branding Route to Lead Generation
The B2C marketer works hard to build a brand, creating a positive brand image that may not yield immediate sales, but will bring in long-term benefits. Customers in need of a product would rather trust the brand they have established a relationship with rather than an unknown product. B2B marketers may need to emulate their […]
Like most of you, as I prepare to cook, bake, fry and roast our dinner this Thanksgiving holiday, I find myself reflecting on the many things I am thankful for in my life. Don’t worry, I’ll spare you my “28 days of thanks” and get straight to my top five reasons I’m thankful as a […]
Students researching various schools are bombarded with information online, and many prospective students do not have the patience to sift through tons of content to find what they’re looking for. They do not have the time to fill out detailed forms or requests either. In this case, less can be more. Here are a couple of […]
Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., recently published an article that suggests marketing technology is a critical component of any marketing plan or strategy. However, she concedes there is a lot of noise for marketers to filter through before deciding which technologies will work best for them. Patterson suggests, If you want […]
What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]
Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, organizations and brands via Facebook. They’re spending about 20 minutes browsing through their news feed, responding to messages and comments, liking pictures, videos and statuses, and sharing their own content each time they log in. It’s no surprise that marketers […]