Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]
Category Archives: Marketing
After interning at Right On Interactive for the past four months, I have really come to understand the major differences between selling to another business versus selling directly to the customer. The way customer relationships are grown and nurtured truly varies depending on whether you’re dealing with an organization or an individual. With ROI being a business that sells to a […]
You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]
If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more than a few times this past year. It’s gimmicky, for sure, but is there a deeper meaning? Is smarketing something your business should embrace? Some have suggested that marketing is really just sales drawn out over a longer period of […]
2015 has seen more content creation than ever before – 70% of marketers today are creating more content than last year. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. How can you create the […]
If your organization isn’t taking social media seriously, you’re probably missing out. Although the value of social media can differ from brand to brand, it’s important to be where your customers are. And in our digital age, it’s likely that they’re active on social media in some form or another. Even if social media isn’t […]
Customer Loyalty Marketing, Marketing, Social Media
Social Media Engagement that Drives Customer Loyalty
Here’s a startling fact, even though customers require a response, 5 in 6 requests made by consumers on social media go unanswered by brands (Sprout Social). “So what?” and “who cares?” may be what you’re thinking. Social media is a tool for broadcasting your brand message and should not be used as a customer service tool, […]
Welcome back to the final chapter of this blog regarding today’s construction industry landscape. So far we have covered the problem with “batch and blast” emails, capitalizing on your website, and the bid process being a poor example of “sales and marketing.” Relationships and Pricing Have you ever been told that you lost a bid […]
Welcome back! I trust that the first entry in this three-part series sparked at least a small amount of interest, and I hope the following ideas continue to be thought provoking as you take a deeper look into your marketing efforts and resource allocation. My first post focused on the theory of mass email sends. […]
Today, customers have control over the buying process, forcing the marketer to adapt in providing them with an optimized and engaging experience. Multichannel campaigns have become the norm and marketers have reconciled to adopting multiple ways to reach out and engage the customer. In a survey conducted by Forrester.com on 226 marketers, 40% of the respondents considered […]