In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual set up of lead scoring for most companies getting started with marketing automation. Well, I guess I found it’s startling because it’s not how Right On Interactive sets up our 3D Scoring methodology. To start, she explains how most companies […]
Category Archives: Marketing Automation
Many early adopters of marketing automation were able to drive great results at first, but have since “hit a wall.” Most of the initial gains from utilizing a marketing automation solution came from rooting out inefficiency and waste, and standardizing and scaling a previously manual or cumbersome process. The reality is, however, you can only pick […]
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]
In this newest sprint cycle, Right on Interactive is proud to introduce Progressive Profiling to its users. Progressive Profiling allows clients to efficiently gather more valuable data about their potential customers while simultaneously boosting form conversion rates. Form conversion rates relate to the frequency at which users open forms compared to the frequency at which […]
This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Marketer meets lead. It’s love at first click. The lead hangs on to the marketer’s every word. “The marketer knows how I really feel,” thinks […]
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What makes one a better candidate than the other for an organization? Can lifecycle marketing work for B2C companies? What about B2B2C? How about higher education? These are questions we hear frequently by organizations of all sizes, varying verticals and with […]
Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead generation. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand. By understanding where a person is in their “lifecycle” dictates […]
Move over Big Data. Marketing automation became the new buzzword with marketers this year. The Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report confirms the obvious as it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating […]
Customer Relationship Management, Marketing, Marketing Automation, Social Media
The Branding Route to Lead Generation
The B2C marketer works hard to build a brand, creating a positive brand image that may not yield immediate sales, but will bring in long-term benefits. Customers in need of a product would rather trust the brand they have established a relationship with rather than an unknown product. B2B marketers may need to emulate their […]
A college’s website is the first destination for many prospective students and parents when beginning to research universities and colleges. According to a 2011 E-Expectations Report sponsored by Noel-Levitz and the National Research Center for College and University Admissions, one out of five students removed a university from consideration after a bad experience with the school’s […]