The most important question: quality or quantity? While the first impulse is to say ‘quality,’ few people apply the same response to marketing efforts! The traditional barometer of success in marketing is quantity, either the number of leads or conversions. But, for your marketing effort to succeed in the long run, it is far more […]
Category Archives: Marketing Automation
Is more content actually a bad thing for B2B marketing? Many marketers focus on generating large volumes of marketing content to offer detailed and in-depth information to their prospects. With content being the fuel that drives inbound marketing, it seems to make sense to create more and more. However, when it comes to the effectiveness of […]
Like a sheepherder that feeds, tends, and guards his flock, businesses must take care of their customers in order to avoid predator threat and destruction. Only then can the herd expand and grow. It’s just as important to retain customers as it is to attain new ones. As Shiv Sing, Senior Vice President of Global […]
Customer Lifecycle Marketing, Marketing Automation
Sales Tips For Every Customer Lifecycle Stage – Part II
Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we explored the first two stages within the B2B customer lifecycle journey: Attract and Convert. Let’s recap: we live in an age where we expect content to be relevant and personalized to us. For instance, first time buyers will need basic product information, […]
Customer Lifecycle Marketing, Marketing Automation
Sales Tips For Every Customer Lifecycle Stage – Part I
Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, me. Whether it’s music or a marketing message, we live in a world where we expect and demand a personalized and relevant experience. Does everyone in our sales pipeline and our customer base deserve the same monthly newsletter? Logically, we […]
In your search to learn more about marketing automation, you may have come across the term “lifecycle marketing.” If the numerous marketing automation softwares out there are unfamiliar to you, it may be another term that you are trying to understand in your attempt to uncover the best marketing tech solution for your business. So how does […]
There are countless benefits with the implementation of a marketing automation platform. It can save you time and money while making it easier to nurture leads or build customer profiles, for instance. However, the abundance of buzz surrounding any popular topic brings forth many misconceptions as well. Before you purchase a platform, a few marketing automation misconceptions should be cleared up to […]
When we think about the duties of the client success team, three main responsibilities come to mind: customer training, support, and retention. So how does the implementation of a marketing automation platform help this division as they are tasked with assisting, maintaining, and developing the relationship of the customer? It doesn’t. Not unless communication between […]
By now, the majority of modern marketers have at least heard the phrase “marketing automation.” As each day passes, more and more companies begin to consider, purchase, and utilize marketing automation. But how can marketing automation affect your sales team? Is it simply a function that cuts down on the manual work within your marketing department, or is there […]
For those outside of the information technology industry, marketing automation may still be a relatively foreign concept. However, as a marketer – no matter your industry – it’s important to be aware of the potential benefits of automated platforms. Consider that 63% of companies growing faster than their competition use marketing automation (The Lenskold Group). […]