“We should do a marketing campaign centered around (insert word here)!” The statement echoes through the conference room. The speaker is most likely a senior level officer or manager, and he/she is sporting a pleased, reassured expression after sharing this seemingly brilliant idea. The speaker continues in a blur of marketing clichés, “Tracking…channels…content…social media…integrated marketing…data-driven…engagement.” […]
Category Archives: Marketing Automation
For the sales team, it used to be about how many client lunches they had or the number of evening entertainments they scheduled within a week. Today, customers report being nearly 60 percent through the sales process before engaging a sales rep, regardless of the price point. What does this means for the modern day salesperson? The […]
I am a huge football fan. Watching a team’s offense fully execute a play is one of the most beautiful things in the world to me. It is important to have balanced play calling that includes inside runs, outside runs, short passes, long passes, and the occasional trick play. A good offensive coordinator notices trends and will […]
Many marketers are skeptical of new marketing tools, and rightfully so. It’s just one more thing that does something slightly different than the last thing. The dashboard looks sleeker, the algorithms are a little more advanced, or the reports are shinier. Sometimes 3D scoring gets that same look. People ask, “Isn’t this just the repackaging […]
A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers admit that this phrase is overused. This phrase is overused! We all have that boss, colleague, or friend who speaks exclusively in business cliches, right? Phrases like the following tend to make me cringe: “Move the needle,” “Too many cooks […]
Increasing engagement and converting prospects is a key area of focus for every marketer. One way to boost engagement is through different mediums of communication. However, many marketers make the mistake of adopting a “one size fits all” approach when communicating with prospects, engaging all prospects in the lead database with identical messages. This rarely […]
If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more than a few times this past year. It’s gimmicky, for sure, but is there a deeper meaning? Is smarketing something your business should embrace? Some have suggested that marketing is really just sales drawn out over a longer period of […]
I love to receive out of-office-replies. Yes, you read that right! Now that I have your attention due to the fact that you think I may be clinically insane, hear me out. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or individual. This additional […]
Now Available in Pipeliner CRM! The term “marketing automation” typically attracts a marketer who is interested in – guess what – marketing. Do not let the name fool you though; marketing automation has many use cases for the sales team. My three favorites are: Anonymous and Identified Visitor Reports Contact Engagement Visibility Lead and Customer […]
Customers + Engagement = Revenue The obvious focus of every organization is to remain in business and, beyond that, improve business. But, the former comes before the latter as a fact of nature. Another fact in the art of creating a sustainable business model is that the success of an organization does not rely most […]