Did you know that the top features of Marketing Automation used by marketers are email marketing (89%), lead nurturing (84%), and integrations such as CRM, mobile, and social? These capabilities have created a new type engagement process. And while all of this is well and good, marketers are still making a common email marketing mistake. Leading marketers […]
Category Archives: Marketing Automation
If you’re doing the right thing, onboarding new customers is a process that never ends. However, top performers approach the onboarding process in a different way. While brands that fall behind see onboarding as a onetime event for each customer, Best-in-Class companies are considering an ongoing process that continues further and beyond the initial setup. […]
Customer Journey, Customer Lifecycle Marketing, Marketing Automation
5 Keys to Grow Customer Relationships
Is your business evolving with your buyers’ expectations? Does it measure up to the competition? In this article, discover how to attract and grow customer relationships with these five keys to success. The rapid development of marketing and sales tools has opened new vistas for companies of all sizes. It is now feasible, even for […]
Do you know the cardinal rule of marketing? It’s simple: “Know Thy Customer.” In this article, we explore the simple and effective strategy called RFM analysis to improve customer engagement and increase sales. Businesses with effective marketing strategies take the time to study their customers to target their needs with refinement. Doing so helps them […]
Does your company deliver a seamless customer experience through every channel and device? In this article, discover five omnichannel marketing strategies that create a consistent buyer journey. The state of marketing in the modern digital landscape is undergoing significant changes. What was once mass, “push”-based campaigns like batch and blast emails, has now become more […]
So you’ve got all the enthusiasm in the world because you’re about to launch your first (or 100th) marketing campaign. You love what you do and you love to see results. But are you good at measuring the effectiveness of your campaigns with the right marketing metrics? Choosing the right metrics to monitor marketing and […]
Marketers agree: Effective lead management is critical to unlocking revenue growth potential. According to MarketingSherpa, 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. An effective lead management process begins by identifying potential buyers through various awareness campaigns. Through dynamic content on social media, search marketing, webinars, tradeshows and […]
Customer Lifecycle Marketing, Marketing Automation
How to Engage Prospects in the Purchasing Lifecycle
Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on where they are in the purchasing path? In this article, you will learn how to effectively engage prospects in the purchasing lifecycle. Regardless of whether you have zero customers (or prospects) or thousands of customers, possessing a thorough understanding of […]
In today’s marketing and sales landscape, technology is always evolving and continuously improving. As marketing teams become more and more accountable for showing results on the bottom line, they are doing so by aligning their business processes with the sales team. And what does that mean? That means that they are just as responsible for […]
In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According to MarketingProfs, there are more than 2 million blog posts published on a daily basis. What does this mean for us? It means that buyers […]