Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and Performance Management study, only 54.6 percent of sales professionals produce enough revenue to meet quota. That is shocking news. I’m sure your company doesn’t have that problem, but other readers may. They need to increase sales productivity. One key area […]
Category Archives: Marketing Automation
We’re friends of a company that markets software into a tightly defined market of retailers. Last year they invested heavily in an inbound marketing strategy. It was designed to “soften the beaches” for the sales team, generate sales-ready leads. But they wondered if they were marketing to the right customers. The marketing director hired a […]
Today, on my way to a lunch meeting, I received a phone call on my mobile phone. I didn’t recognize the phone number, but it was similar to a number of one of our customers who connected with me earlier in the day. So, I picked up the call. It was a salesperson. Before I […]
Are you happy with your customer retention rate? Do you know what’s causing customer churn? Are you tracking the right customer success metrics for onboarding new clients? Are you able to trigger communications and tasks? In this article discover tips to improve the customer experience. Onboarding Customers Successfully onboarding new customers is arguably the most […]
As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]
Marketing automation has opened up new vistas for small and medium-sized companies to achieve better marketing results. Before the rise of online business technology, radio and TV ads were costly, and were the exclusive domain of big brands. Getting your brand known nationwide was difficult – let alone across the globe. Today, the emphasis has […]
Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this article, discover the essential benefits of managing relationships throughout each stage of the customer lifecycle. Relationships are complicated, and each one of them is as unique as the people who are involved in them. When it comes to the relationships […]
Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. There are a lot of levers, switches, and knobs we must adjust to optimize email design and campaign performance. Ultimately, email campaigns must drive more revenue for […]
Do you segment your email lists? Email segmentation is the process of dividing your data into highly targeted lists based on the criteria you define. As a result, personalized messages are more relevant to the recipient. But many marketers are still hesitant about using it. CMOs that fall behind don’t realize that email segmentation increases […]
What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? Early morning, or late afternoon? What subject lines work best? A thought leadership piece or a hard sell? Should the word “FREE” be included in the subject line? When crafting email-marketing campaigns, the aim should be to increase click-through rates. […]