In today’s competitive business landscape, understanding your customers is more critical than ever. One of the most effective ways to gain insight into your audience is by listening to their conversations. Phone calls provide a direct line to your customers’ thoughts, needs, and expectations. At Right on Interactive, we leverage CallRail to help our clients […]
Category Archives: Marketing
In today’s fast-paced digital world, keeping your brand front and center requires innovative strategies. Social Mirror ads offer a groundbreaking solution by mirroring your social media display or video posts and showcasing them on a multitude of websites and apps. These ads not only link back to the original social media platform and your website […]
As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]
When I think of A/B testing the concept reminds me of when I was a little kid at Meijer with my siblings. Sometimes we would get to pick out candy in the checkout aisle and it was always between two different family favorites: Skittles and M&M’s. My brother would always go with the Skittles while my sister would […]
It’s easy to put a value on a business relationship. It can sound a little like a MasterCard commercial. Business lunch: $57. Tickets to the big game: $160. Business dinner: $350. Closing a million dollar deal for your company: Priceless. Except — it’s not priceless; it’s worth $1,000,000. It’s fairly easy to track revenue versus […]
(Photo: http://therockatbc.com/2015/12/18/star-wars-christmas-for-a-more-civilized-age/) “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I don’t know. Fly casual.” Episode VII of Star Wars is on its way to shattering box office records, but do you remember when Han Solo said this to his trusty co-pilot, Chewbacca? And how does the flying style of a […]
It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 and what to expect in 2016. We’ve done this in the past, asserting 2015 will be the year of data driven marketing, and whether or not it was or wasn’t doesn’t really come up again. So let’s change it up. […]
As the end of 2015 draws near, we tend to do quite a bit of reflecting on the past year. What worked, what missed the mark, who did a great job, who needs to kick it up a notch, and so on. For a B2B company like Right On Interactive, we tend to spend more […]
Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]
After interning at Right On Interactive for the past four months, I have really come to understand the major differences between selling to another business versus selling directly to the customer. The way customer relationships are grown and nurtured truly varies depending on whether you’re dealing with an organization or an individual. With ROI being a business that sells to a […]