As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]
Category Archives: Email Marketing
As a marketer you’ve probably seen it before: The old vanishing act. A lead that showed promise gradually becomes unresponsive, and goes cold. Next thing you know, it’s disappeared. In this article, learn five ways to warm up cold leads. There are plenty of reasons why this might happen. If you put yourself in a […]
Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. There are a lot of levers, switches, and knobs we must adjust to optimize email design and campaign performance. Ultimately, email campaigns must drive more revenue for […]
Do you segment your email lists? Email segmentation is the process of dividing your data into highly targeted lists based on the criteria you define. As a result, personalized messages are more relevant to the recipient. But many marketers are still hesitant about using it. CMOs that fall behind don’t realize that email segmentation increases […]
What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? Early morning, or late afternoon? What subject lines work best? A thought leadership piece or a hard sell? Should the word “FREE” be included in the subject line? When crafting email-marketing campaigns, the aim should be to increase click-through rates. […]
Did you know that the top features of Marketing Automation used by marketers are email marketing (89%), lead nurturing (84%), and integrations such as CRM, mobile, and social? These capabilities have created a new type engagement process. And while all of this is well and good, marketers are still making a common email marketing mistake. Leading marketers […]
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]
The battle for attention in the email inbox has reached new competitive heights in recent years. Whether it is the business address, personal address, or somewhere in between, we receive A LOT of emails. According to a study by DMR, the average office worker will receive 120 emails per day, and that does not include personal […]
“Warning: the following contains real-life examples of data hygiene with your email subscriber list and subscription center practices. Some marketers may find these actions disturbing. Intended for mature audiences only.” In business and marketing alike, big numbers are typically better. We all want more leads, Twitter followers, Facebook friends, LinkedIn connections, and subscribers. I have […]
Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for this talented actor, but Leo did finally win his coveted golden statue. Do you ever feel like you are being “Leo’d” from time to time with your email marketing performance? You are probably convinced that your email design, subject line, […]