Marketing automation has come a long way in popularity and acceptance. Sirius Decisions estimates the adoption rate of marketing automation to increase by 50 percent by 2015. But success the of marketing automation tools depends on having clearly defined goals in place. This becomes even more important since the marketing landscape is moving away from […]
Category Archives: Customer Relationship Management
Customer Lifecycle Marketing, Customer Relationship Management
3 Tips to Making Time for Marketing Automation
Let’s face it. It’s 2013, and we’ve made resolutions as individual and as businesses for the New Year, just like we did last year and like we did the year before. Did we keep them? Maybe. But most of the time we’re so busy keeping up with our daily work that we don’t “have time” […]
In a world where change is the only constant, all roles undergo a constant churn, and the marketers’ role is no different. In the past, the main job of the marketer was to disseminate information regarding the product. Then, the marketers’ role transformed to teach customers how to buy. While these two roles remain relevant, […]
There is one key point of focus that we continually re-enforce with our clients as they interact with their prospects and customers. The first is the importance of segmenting your audience based upon where people are in their relationship with your brand. The supporting sales and marketing programs around these communications are designed to move the […]
Customer Lifecycle Marketing, Customer Relationship Management
Benefits of Automated Marketing Solutions
Many marketers consider crunching numbers a drag. It takes away time from the “front” where they can engage with customers and generate more sales. However, metrics and reporting are unavoidable. Without these mission-critical pieces of information, the marketer cannot keep track of their work or measure the success of their strategies. Marketing Automation solutions provide […]
Happy December. I always love this time of year. My family recently made the annual trek to the countryside near Indianapolis for our Christmas tree & wreaths at Dull’s Tree Farm. The holiday season brings so may familiar traditions from time with family & friends, time at church, holiday events and that crazy time of trying to […]
Change is the only constant in today’s world. New paradigms constantly replace old ones and what worked well in the past is either obsolete or on its way to obsolesce. Marketers need to understand this fact and change their strategies and practices accordingly. While almost all marketers have leveraged the advantages offered by technology, such […]
Customer Lifecycle Marketing, Customer Relationship Management
How Marketers Can Make a Smooth Transition to Customer Lifecycle Approach
Forrester Research estimates that almost half of all B2B marketers close fewer than 4 percent of marketing generated leads. The bulk of the sales now come from sources such as referrals, upsells and repeats, which are outside the conventional funnel. The focus of new-age marketers is therefore customer lifecycle marketing, or engaging the prospect throughout […]
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Successful Lead Generation Practices
A survey on lead generation practices conducted by the BtoB magazine reveals that 74 percent of the marketers have a formal lead generation program in place, and of them, 48 percent have extensive programs in place. However, not all of them find success. The survey lists out several key factors that contribute to the success of the […]
Customer Lifecycle Marketing, Customer Relationship Management
The Challenges of Engaging with Multiple Decision Makers
All marketers work towards generating leads and most of them nurture leads as well. However, not all of them who do so are successful in such tasks. A big challenge faced by marketers when trying to nurture B2B leads is identifying the influencers. A marketer may do a good job in eliciting the interest of […]