Previously in this series we looked at some of the keys to solving big data issues. In this installment, we explore one of the most overlooked aspects of crunching the numbers: cleaning big data. Working behind the scenes, scrubbing and verifying data might not be glamorous, but it’s essential for building a solid foundation when […]
Category Archives: Customer Relationship Management
Earlier in our Big Data series, we identified some of the initial steps Right On Interactive follows when helping clients identify data issues. After identifying what data points are important and why, the second step is to begin a process known as Data Mining. Data Mining helps us determine the quality of each important data […]
When talking about Big Data, the first question people often ask me is how I would define it. Though this usually leads into conversations about the amount of data companies are collecting, I believe it misses the true meaning behind Big Data. Big Data isn’t about how much data a company has, it’s about what business value companies can […]
Earlier in our big data series we explored the rise of big data and some of the specific factors that define it. We also examined a handful of reasons why big data is important and why companies and governments alike are using it to predict trends and customer behavior. In this installment we’ll take a […]
Google “Big Data”; you’ll see talk of terabytes, petabytes, exabytes. Yes, searching and summarizing massive amounts of data is a challenge, but there are tougher challenges on the path to – as Lauren Littlefield put it recently – “amazing insights”. Let’s call another challenge “complexity meets the unknown”. We recently worked on a 42 megabyte […]
Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale and the company that is able to collect the most relevant data will win. IBM CEO, Ginny Rometty, was recently quoted as saying that “Data […]
In part one of this big data series, we defined big data and looked at some of the components it’s comprised of. Now we want to look at some of the advantages big data offers. According to a recent report in Forbes, academic research found companies that incorporated data and analytics into their operations show […]
Technology has made it easier than ever to compile, store and evaluate data gathered online. With the cost of storing large amounts of data dropping, more and more companies are doing so. But why? Simply put, sifting through data can reveal amazing insights for businesses and marketers looking to develop a robust profile of their […]
Big Data, Customer Lifecycle Marketing, Customer Relationship Management, Customer Scoring, Lead Nurturing, Marketing Automation
How Big Data Facilitates Lead Scoring
Lead scoring is an integral part of the marketing lifecycle. Since lead scoring determines which prospects are sales-ready, getting this right is important to ensure the success of the entire marketing effort. There are many ways and approaches to score leads, but regardless of the approach, there are certain blind spots. For instance, a marketer […]
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Developing Trust is the Key to Shorten the Sales Cycle
Developing trust is the key to shortening the sales cycle. All marketers welcome a shortened sales cycle. A shorter sales cycle means less work and the possibility of engaging with more prospects in the available time, leading to both increased efficiency and better volumes. The key to shortening the sales cycle is to earn the […]