It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]
Category Archives: Customer Relationship Management
Social listening is defined as “the process of monitoring digital media channels to devise a strategy that will better influence consumers.” Companies deploy specific platforms with software that systematically searches keywords it finds in spaces such as blogs, social networks, and forums. With the growth of technology, social listening is easier for companies to implement, […]
The Urban Dictionary (A highly professional, definitive source) defines, “Marketing,” as, “Origin unknown. Purpose unknown. States the obvious, accepts all credit, rejects all blame.” Do you agree with this definition? I know a lot of people feel that marketing is nothing more than lies or fabrications that companies tell us to convince us to buy […]
Competitive pressures force marketers to launch sophisticated campaigns to generate, nurture and convert leads. However, many marketers ignore or underestimate the need to create a positive buzz. Creating a positive buzz means a favorable word of mouth opinion. This, more often than not, requires being nice and doing the obvious: providing awesome customer service! Providing […]
Customer retention is the lifeblood of many organizations, especially those that offer subscription based services or depend on repeat customers. It’s no secret that customers won’t come back if they don’t feel like they’re getting a good value for their money. In today’s hyper-competitive and interconnected world, value is often measured by the quality of […]
Customer Lifecycle Marketing, Customer Relationship Management
How Indy Tech Companies are Building Customer Relationships
Uber. A word that has been established in the minds of travelers whether they are traveling from the suburbs to downtown, or to the airport. It has taken Indianapolis by storm. Uber is an app that you download on your phone, allowing you to connect with a driver in minutes. The driver will then pick you […]
Customer Relationship Management
Part Two: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a revenue-generating machine. In part one of this two-part blog series, I introduced four real-life examples of how management teams respond to customer attrition challenges. In […]
Customer Relationship Management
Part One: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a revenue-generating machine. The Situation Three years of misses on both the top and bottom lines, customer churn exceeding $56 million annually, and continuous market share […]
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Track the Effectiveness of Social Media to Derive its Benefits
While B2B marketers have embraced social media in a big way, many struggle with delivering intended results, or determining the effectiveness of social media. While the assortment of channels are great for directly connecting with customers in a cost efficient manner, a major reason for social media skepticism is the difficulties associated with measuring ROI. […]
Customer Lifecycle Marketing, Customer Loyalty Marketing, Customer Relationship Management
Building Personal Customer Relationships to Drive Brand Loyalty
When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]