When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]
Category Archives: Customer Loyalty Marketing
Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty is the rest of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.” Since it’s May in Indianapolis, it’s only appropriate to provide the following example to illustrate customer loyalty […]
We are the marketing obsessed. We judge the effectiveness of billboards on our drive into work. We know the latest viral videos and use meme-speak in daily conversation (“listen, Linda, listen!). We know we should be blogging more, tweeting more, engaging more, and most of all creating more focused marketing campaigns. I hear your deep sighs […]
Customer Loyalty Marketing, Marketing, Social Media
Social Media Engagement that Drives Customer Loyalty
Here’s a startling fact, even though customers require a response, 5 in 6 requests made by consumers on social media go unanswered by brands (Sprout Social). “So what?” and “who cares?” may be what you’re thinking. Social media is a tool for broadcasting your brand message and should not be used as a customer service tool, […]
Do you care more about getting new business or retaining existing customers? If you are every marketing professional I have ever consulted with, your answer is immediately and unequivocally – BOTH! But how can we, as marketers, attract and create loyal customers simultaneously? Customer brand loyalty and brand referrals are at an all time low. […]