There seems to be an increasing focus when dealing with content creation on engagement, and rightfully so. To be blunt: Creating uninteresting content is a waste of time and money. However, engagement can’t be the end all be all of content creation goals. Your content has to help you retain audience, and keeping audience helps […]
Category Archives: Customer Lifecycle Marketing
Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference between a stranger, a qualified lead and a returning customer. Think of engagement as a measurement of how committed a lead is to your brand. […]
Sales cycles are complex and the era of the greasy used car salesman is no longer applicable in today’s market. Sellers need to be more sophisticated to survive. The focus doesn’t lie in generating more leads – the 80’s style antiquated sales funnel. The funnel is dead, so to speak. Marketing tactics around the funnel are still applicable […]
Difference makes the world go around. I frequently remind myself this world would be very boring place if we were all the same. Lifecycle marketing strives to recognize, accept and celebrate customer differences. Long gone are the days where it’s considered sensible to market with blind eyes, assuming all customers want the same information, at […]
Do you know who your customers are? Are they your ideal customer? These are important questions to consider before implementing any new marketing strategy. For organizations looking to win new business, keep current customers and grow the right relationships, it’s necessary to first identify who your current customers are and of those, which are “ideal.” […]
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid to senior level marketing managers across all industries. The report provides some interesting insights. In particular, I was most drawn to the list of priorities for marketers in 2014. 67% of marketers want to increase […]
Practically a year ago, Forrester analyst Cory Munchbach wrote a break-up letter on behalf of all chief marketing officers to the “marketing funnel.” Cory broke it to the funnel hard as lifecycle marketing presents a bigger and better opportunity for CMOs to improve marketing efforts. In the letter, she addresses why the funnel is no […]
Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead generation. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand. By understanding where a person is in their “lifecycle” dictates […]
Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]
Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., recently published an article that suggests marketing technology is a critical component of any marketing plan or strategy. However, she concedes there is a lot of noise for marketers to filter through before deciding which technologies will work best for them. Patterson suggests, If you want […]