It’s no secret that relationships build revenue. We’ve been saying it for years. It makes no difference whether your model is business-to-business or business-to-consumer – at the end of the day, the customers who trust you will continue to do business with you and are more likely to spend more money with you over time […]
Category Archives: Customer Lifecycle Marketing
Every day here at PERQ, our salespeople make tons of phone calls and send out lots of e-mails to current and prospective clients all over the country. It’s a tough job, but somebody’s gotta do it — and they do it extremely well. Like most organizations our size, we invest in a Customer Relationship Management […]
This post was originally published on Media Shower’s site. Do you know what single act is more important than getting a new client? Keeping your clients. But how do you do that? Tyler Williams, Sales and Marketing Operations Manager at Right On Interactive, says it’s all about where you put your focus. Tyler says your focus should […]
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Promoting Customer Retention Through Lifecycle Marketing
It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]
Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]
Customer Lifecycle Marketing, Customer Relationship Management
How Indy Tech Companies are Building Customer Relationships
Uber. A word that has been established in the minds of travelers whether they are traveling from the suburbs to downtown, or to the airport. It has taken Indianapolis by storm. Uber is an app that you download on your phone, allowing you to connect with a driver in minutes. The driver will then pick you […]
Database marketing is a fast-growing strategy that has gained popularity in recent years with advance in business software systems. At its core, database marketing includes the communication, promotion, and sales activities of an organization based on a database management system. With increased functionality in CRM and marketing automation solutions, marketers are able to construct customer […]
Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions. What if instead of geography, history, math, and science, these questions featured marketing technology questions applicable to the overall success of your business? Do you […]
Is your company trying to shorten their sales cycle? Are they striving to generate new business while retaining current customers? Right On Interactive is now introducing its newest E-book: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know About CLM! With this ebook, B2B marketers, senior executives, sales enablement professionals, or those seeking to know […]
The parents who learned of their teenage daughter’s pregnancy through Target’s direct marketing of baby products may have been spot on, but it does not necessarily portray marketers in a positive light. But despite Target letting the stork out of the bag, it does give you a good indication of how sophisticated marketers have become […]