Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it […]
Category Archives: Customer Lifecycle Marketing
The lead lifecycle is a series of stages that a prospect and the marketer go through before a prospect becomes a customer. The four broad stages include gaining the prospect’s attention, convincing the prospect of an unmet need, increasing prospect engagement in the form of researching a solution for that need and, finally, the prospect […]
Technology has changed the way customers buy. Not only do prospects and customers have information at their fingertips that allow them to make informed decisions, but they also have the convenience of shopping online, or having the “shop” come to them. Welcome to the age of the educated buyer. Many marketers try to engage the […]
Alchemy: a process based on the supposed transformation of matter, especially that of base metals into gold. I recently went to the IRCE (Internet Retailer Conference and Exhibition) 2012 event in Chicago and was impressed with the takeaways I left with, most of which are invaluable to business. As I listened to people talk about “Connecting […]
The recent survey by Corporate Executive Board (CEB), a leading research and advisory service provider, a leading research and advisory service provider, shows that many customers prefer simplicity more than over-the-top promotional offers. CEB’s survey seems to suggest that the best type of customer engagement happens when you offer a fast and seamless purchase experience. The […]
Customer Lifecycle Marketing, Customer Relationship Management, Customer Scoring, Lead Nurturing, Solutions
Marketing automation and lifecycle marketing, explained.
Marketing automation and lifecycle marketing. How do they fit together? Why should you be using them for your business? In the general sense, marketing automation is defined as automating manual tasks associated with the marketing function. However, most people associate marketing automation with the process of delivering “sales ready leads” to the sales team. If […]
There’s finally some buzz around the concept of lifecycle marketing – this is exciting! But, what is it, really? And, how will it help your business and you, as an individual sales or marketing professional, succeed? It comes down to a couple of crucial components: relationships and engagement. Or, why don’t we combine the two and make […]
Creating a cross-channel engagement strategy ranks as one of the most significant marketing needs today. With so many businesses in the marketplace, the focus is now on developing a solid strategy that leverages all possible avenues to keep the organization or the brand top of mind with its ideal prospects and customers. The first step […]
The equation is simple: customers + engagement = revenue The obvious focus of every organization is to remain in business and, beyond that, improve business. But, the former comes before the latter as a fact of nature. Another fact in the art of creating a sustainable business model is that the success of an organization […]
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. Of course, everyone wants to see their business succeed in these ways. However, most marketing automation solutions focus solely on lead acquisition, which is only one ingredient in the more robust recipe for […]