Today’s marketers face unprecedented challenges in adjusting to those posed by new media and changing buyer habits. Marketers respond to these challenges by trying to overcome the barriers posed by business processes, resources, and technology, but usually ignore the challenges pertaining to data. They focus on planning projects, aligning team goals, developing content, training staff, […]
Category Archives: Customer Lifecycle Marketing
Customer Lifecycle Marketing, Customer Scoring, Lead Nurturing
Lead Quality Matters More Than Lead Quantity
An evolved marketplace presents a challenging environment for marketers. An increase in competitive pressures corresponds with an increasing number of bad sales leads. Bad sales leads are the direct result of the sourced leads not being a fit for the organizations, or having expectations different from what the organization can deliver. The responsibility is on […]
More is not always a good thing. For instance, more leads than the sales force can manage can result in overworked or harried marketers, unable to engage with anyone properly or focus on what they are doing. In these cases, the solution is obviously prioritization, or following up on leads that seem most promising. This […]
Customer Lifecycle Marketing, Customer Relationship Management
How Lifecycle Marketing Solutions Bring Success in Troubled Times
The CMO Council estimates that only 15% of all companies plan to increase their marketing budget this year. At the same time, 21% of companies plan to scale back their marketing budgets. The reason is obviously the troubled economy, and a hypercompetitive business environment where companies are hard-pressed to generate more revenue. While it is […]
Customer Lifecycle Marketing, Customer Relationship Management
How to Get the Most Out of Agile Data Management
With marketers and brand managers realizing the potential benefits of agile data management, the race is on to implement such practices across the board. Although the concept is simple enough, implementing it is easier said than done. The mistake many managers make is being obsessed with the technicalities of the concept. Agile data management is […]
While most professionals understand the need to engage the customer, very few actually manage to get it right. Whether you are interacting with your customers via social media, live chat, customized emails, or phone calls, successful customer engagement depends on the following three factors: Relevance: The key to successful customer engagement is the relevance of […]
Customer Lifecycle Marketing, Customer Relationship Management
How Agile Data Management Enpowers Everybody
Information is power, especially when success in this day and age depends on quick access to information. Everyone, ranging from top-level strategists, market research teams, product development task forces, to technical support and contact center staff need real-time data at their fingertips to achieve their business goals. Agile business intelligence reflects this new approach to […]
Customer Lifecycle Marketing, Customer Relationship Management
Transforming Customer Engagement Via Automation
Customers are more informed than ever before, and, in many cases, they rarely interact with sales personnel throughout the sales lifecycle when they are completing transactions over the Internet. Automation, in its core sense, means a machine makes the decisions without pausing for human intervention. In such a tech-centric world, automating marketing functions makes sense. […]
50 percent of qualified leads do not take any action immediately and have to be nurtured to make a purchase. But leads have to progress through the different stages of the marketing lifecycle, and from the marketer’s perspective, faster is better. One significant way marketers make this happen is through accelerator campaigns. Accelerator campaigns attempt […]
Marketers use lead scoring to determine which prospects are more likely to make a purchase. Lead scoring, however, has the potential to go beyond this. Lead scoring allows the marketer to: 1. Determine the value of the prospect to the business. Marketers naturally assign priority to high value prospects, but in today’s hyper competitive environment, […]