All marketers work towards generating leads and most of them nurture leads as well. However, not all of them who do so are successful in such tasks. A big challenge faced by marketers when trying to nurture B2B leads is identifying the influencers. A marketer may do a good job in eliciting the interest of […]
Category Archives: Customer Lifecycle Marketing
Customer Lifecycle Marketing, Customer Relationship Management
The Many Challenges of Handling Marketing Data
The marketer has many analytic tools and strategies at disposal. However, regardless of what such tools promise to deliver, the effectiveness of the tool is only as good as the data it uses. Ensuring that the right data goes into the analytics engine is probably the most underestimated challenge of marketing. A big challenge in […]
Many marketers consider crunching numbers a drag, it takes away time from the “front” where they can engage with customers and generate more sales. However, metrics and reporting are unavoidable. Without these tools, the marketer cannot keep track of their work or measure the success of their strategies. Automated solutions provide an answer to this pressing […]
Customer Lifecycle Marketing, Customer Relationship Management
Marketers Look at Teleprospecting to Nurture Leads
Marketers who engage in prospecting, nurturing and conversion should take another look at teleprospecting. Optimizing one’s use of time is a priority for today’s marketers who are hard pressed to deliver results. One of the biggest time drainers is engaging with tons of generated leads. While the need to engage and nurture with leads to […]
Customer Lifecycle Marketing, Customer Relationship Management
Using Audience Segmentation for Better Engagements
Among the various marketing communication strategies in place, audience segmentation has proven very effective in delivering relevant communication or the right communication to the right people. Delivering communication that people really care about improves engagement and increase conversion rates. Audience segmentation is in essence harvesting the data on hand to profile the intended audience of […]
Customer Lifecycle Marketing, Customer Relationship Management
Integrate Data and Analytics for Marketing Efficiency
Marketers depend on analytics to make crucial decisions at all stages of the marketing lifecycle. Analytics become even more important in the age of marketing automation where the system triggers events by itself based on the defined parameters. Conducting analytics requires gathering data on leads and prospects. Many marketers gather data first and worry about […]
Customer Lifecycle Marketing, Customer Relationship Management
Qualities of a Good Marketing Automation Software
The success of any large scale marketing campaign depends on the efficiency and the robustness of the automated system in place. More often than not, the marketer’s performance directly relates to the information tracked and the depth of analytics provided by the system. At the very core, a good automated system identifies the people who […]
Customer Lifecycle Marketing, Customer Relationship Management
Multiple Communication Channels is a Double Edged Sword for Marketers
The success of any marketing campaign depends on delivering the right message to the right audience through the right medium. The proliferation of marketing channels poses a big challenge for marketers in identifying the right medium to deliver their marketing campaigns. Today’s customers remain more connected than ever before. While this should apparently make the […]
Customer Lifecycle Marketing, Customer Relationship Management
Marketing Automation: How Much is Too Much?
Many organizations have taken the automation route to keep pace with the demands of the fast paced environment they operate in. Marketing automation allows organizations to capture, score and nurture leads. However, automation is by no means the magic wand that would make all marketing related hitches disappear. In fact, too much of automation itself […]
The importance of cleaning up your marketing database can never be understated. Failure to do so may result in total waste of the marketing effort and the associated time and investment. Cleaning up dirty data can be a nightmare, depending on how much time and effort you have already invested in it. The following methodology can help: […]