I came across the just-released 2013 B2B Content Marketing Report the other day and wanted to share some of the key takeaways: Marketers are now spending 33% of their budget on content marketing. The corresponding figure last year was 26%. There is still room for improvement as 39% of the marketers surveyed feel that there is […]
Category Archives: Customer Lifecycle Marketing
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Integrating Email and Social Media
Marketers traditionally tend to push their products or the brand through email. They may get a few conversions, but a fair amount of those emails invariably wind up in spam folders. When it comes to social media, the mass “blitzkrieg” approach may be counterproductive. Recipients generally view blanket marketing efforts as spam, or even outright offensive. […]
Customer Lifecycle Marketing, Customer Relationship Management
When Retaining Customers May Not Be a Good Idea
We know it’s far easier (and cheaper) to retain existing customers than it is to recruit new ones. But amidst the buzz surrounding customer retention, it’s important to remember that not all customers are worth keeping. More customers generally means more profit. However, beyond a point, the marginal increase in profits per customer decreases. Increasing […]
Big Data, Customer Lifecycle Marketing, Marketing Automation, Social Media
How Big Data Helps Marketers Make Educated Decisions
All too often marketers rely on gut feelings or hunches to make a decision. From deciding on the best time to reach out to a new prospect, to product positioning, marketers rely heavily on instinct. But decisions based on gut feelings are, at best, educated guesses. Hunches lead to gambles that may or may not […]
Customer Lifecycle Marketing, Customer Relationship Management, Social Media
Forrester Survey Highlights the Wrong Approaches Towards Content Marketing
The importance of content marketing can’t be understated. The right content plays a big role in accelerating prospects through the marketing lifecycle, especially when it’s relevant and delivered at the right time. However, Forrester’s Q4 2012 US and Europe B2B Marketing Tactics and Benchmarks Online Survey reveals that many B2B marketers still have a long […]
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing, Social Media
Snow and How to Measure the Success of Social Media Engagement
Here in Indianapolis, like most of the midwest, we woke up to 9 inches of snow on the ground. There are a number of thoughts that go though your head when this happens but one is how to continue to do your job while out of the office. Social media has become a great tool […]
Facebook is testing a new feature called paid messaging. It will let users send a message directly to the inboxes of people outside of their network, starting with a cost of at least $1 per message. The price tag rises depending on the profile of the strangers you’re trying to reach. The higher the profile, […]
Data is part of the foundation of Lifecycle Marketing. If you’re not keeping track of your customers habits you’re missing key insights that can really help boost your marketing efforts. When a customer makes a purchase, an in-house analytic engine usually logs it in a sales-vs-time plot. These analytics provide marketers with information like peak […]
With today’s highly informed consumers, marketers are looking to build long-term relationships with their customers – directly impacting recurring and repeat business. Long term relationship are important to consider when developing a lifecycle marketing for your brand. This means providing prospects with relevant information based on the stage of the relationship they’ve developed with a […]
Customer Lifecycle Marketing, Customer Relationship Management, Social Media
Twitter Marketing: Shorter the Tweet, Better the Spread
The saying “brevity is the soul of wit” has relevance in marketing today. Research has found the average person’s attention span is about 9 seconds, and it’s no coincidence that is also the average length of a sound bite in the news media. In print, this translates to about 23 words. This means a micro-blogging […]