Is your business evolving with your buyers’ expectations? Does it measure up to the competition? In this article, discover how to attract and grow customer relationships with these five keys to success. The rapid development of marketing and sales tools has opened new vistas for companies of all sizes. It is now feasible, even for […]
Category Archives: Customer Journey
Every marketing cloud and marketing automation vendor out there is touting the importance of sales and marketing alignment… but what does that even mean? I’ve worked in marketing departments for the majority of my career and we always operated separately from the sales team. Of course, we were responsive to the sales team’s needs but, […]
We can all learn a thing or two from sliced bread. The common household food is well-known as the highest standard that all other products are compared to. In fact, who hasn’t heard the phrase, “the best thing since sliced bread?” This is why it’s so surprising that a product with its own phrase didn’t catch on […]
Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and purchased loads of new furniture for our family room, basement, and office. From console tables to bookshelves and even hiding spaces for Avengers, Transformers, and Batman, I thought I had all my bases covered. “Finally, everything will have its own […]
We all take a journey as we embark on any new relationship. From personal to professional, journeys usually start with some sort of introduction and then involve the ups and downs of being close to someone or something. For instance, even the happiest of married couples can recall times when they felt challenged. The same […]
Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]
CMO Council recently reported, 54% of all consumers in the United States and Canada would consider ending their loyalty relationships if the company does not pamper them with tailor-made, relevant content and offers. Providing personalized and customized service has always been a time-tested way to retain customers. Mom and pop stores did it successfully in their […]
Have you ever stopped and listened, but didn’t hear anything? Probably unlikely. At the minimum, even if no one is physically speaking, we can hear the little things… our own heartbeat, the sigh of a coworker, the hum of a motor. We hear all day long but, are we really listening to the people around […]
When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves available to them. Nowadays, customers have the ability to complain about your products and services via Twitter and Facebook. They want to spend less time on […]
Client success management is about customer development, retention and expansion. It’s about actively managing customer relationships to increase engagement while making sure the customer is taking full advantage of the company’s services. A client success manager must build strong relationships with their clients and become their trusted adviser. This will build customer loyalty. Client success […]