Is more content actually a bad thing for B2B marketing? Many marketers focus on generating large volumes of marketing content to offer detailed and in-depth information to their prospects. With content being the fuel that drives inbound marketing, it seems to make sense to create more and more. However, when it comes to the effectiveness of […]
Category Archives: Content Marketing
Producing attention-grabbing content is a tall hurdle that nearly every marketer has encountered at some point in their career. Being creative in this day and age seems increasingly difficult, as the power of the Internet provides access to numerous social media platforms, magnifying the thoughts of every user. So the question then arises, “How do […]
One of the primary goals most marketers in the twenty first century share is driving website traffic. It’s not lost on any of us that the more people we can get our goods and services in front of, the more likely we become to convert anonymous visitors into identified, and qualified leads into customers. The […]
With Facebook, Twitter, LinkedIn, blog websites, and other online platforms, there is a lot information to sift through as a consumer. As a marketer, even if you do have a content marketing strategy in place, the information you are distributing may not be connecting with your audience the way you predicted. According to Demand Metric, […]
2015 has seen more content creation than ever before – 70% of marketers today are creating more content than last year. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. How can you create the […]
Content Marketing, Customer Lifecycle Marketing, Customer Relationship Management
4 Truths About B2B Content Marketing
A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to share their messaging. Content creation, the lifeblood of content marketing, can be very difficult without a roadmap to long-term content success. 1.) Today’s B2B buyers are […]
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