All too often marketers get caught up in the tactical execution of items on our to-do list, lacking the focus and time required to think through marketing efforts on a more strategic level. I’m just as guilty of this as anyone. I used to spend a great deal of time writing content with no real […]
Category Archives: Content Marketing
Over the past year, we saw trends in content creation continue to rise with 72% of B2B marketers focused on creating engaging content as a top priority. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. […]
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the month of May might not mean a whole lot to most people. However, for the City of Indianapolis and avid sports enthusiasts like myself, May means one thing: the Indianapolis 500. Each year on the Sunday before Memorial Day, 33 […]
Does your B2B sales team complain that the marketing leads are cold, dead fish? Is Marketing frustrated that leads seem to disappear in a black hole? One of the liveliest discussions among b-to-b sales and marketing teams is how leads are going to be efficiently and effectively managed. In this article, you will learn how to create a […]
“B2B marketing and social media are so dumb. It is literally the most boring waste of time ever. I remember when I interned for Lids marketing, and their B2C marketing was so much more fun because you are actually allowed to have a personality and some fun.” When discussing our careers, this line came flowing out […]
Peyton Manning currently resembles an old, Western cowboy riding into the proverbial sunset that is Super Bowl 50. Many of my friends and colleagues here in Indianapolis (given that the Colts were eliminated long ago) are pulling for Peyton to muster what little strength and energy he has left in that 39-year-old body for one […]
Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]
So before the stock market crashed – and at least partially recovered – there was Alphabet, remember? Here is another take on Alphabet: With 77% of marketers increasing content production in 2015 there is no doubt content marketing is the main method of communications businesses use to engage with their audience. Businesses that practice content […]
Measure. Track. Calculate. Prove. Evaluate. Return on investment. Closed loop report. Marketing as an industry has been slow to adopt these words. According to Will Davis, CMTO at Right Source Marketing, “Measurement is absolutely critical to the success of a content marketing program.” One of the only ways that traditional marketing has been measured was […]
To say blogging has “caught on” may be the understatement of the century. In fact, according to an infographic shared on Digital Buzz, two million blog posts are written and published every 24 hours. While not every one of those may be on the same topic as your latest post, it’s still an outstanding number […]
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