Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the importance of marketing in today’s business world from software leader Salesforce.com in their $2.5 billion dollar acquisition of ExactTarget. Congratulations to Marc Benioff, Scott Dorsey and team […]
Category Archives: Company News
There’s finally some buzz around the concept of lifecycle marketing – this is exciting! But, what is it, really? And, how will it help your business and you, as an individual sales or marketing professional, succeed? It comes down to a couple of crucial components: relationships and engagement. Or, why don’t we combine the two and make […]
If you’ve witnessed the internal battle between marketing and sales in an organization – the lack of alignment and cohesion between the two teams – you’re not alone. This is an issue as old as business itself and, while there have been many approaches to encourage efficiency (do the terms “marketing funnel” and “sales funnel” […]
“There have been murmurs all around the industry that [ROI’s] most recent platform enhancements are amazing.” From the Marketing Tech Blog – October 11, 2010 “Andy Skirvin stopped the the office and walked through the platform and it absolutely blew me away. … Right On Interactive has built an amazing platform that utilizes the incredible data […]