Are you happy with your customer retention rate? Do you know what’s causing customer churn? Are you tracking the right customer success metrics for onboarding new clients? Are you able to trigger communications and tasks? In this article discover tips to improve the customer experience. Onboarding Customers Successfully onboarding new customers is arguably the most […]
Category Archives: Client Success
Source: wikipedia.org/wiki/Bad_Blood_(Taylor_Swift_song) In case you live under a rock, Taylor Swift has been on a bit of a roll recently. “Bad Blood” won a VMA award for music video of the year. Her album, 1989, just won a Grammy for album of the year. So in the spirit of two of my favorite songs on 1989, […]
“Customer-centric” is a value that gets tossed around a lot, but have you ever thought about how to actually structure your company around the needs of your customers? Steve Jobs is someone who knows a thing or two about growing a successful business, and he does a great job summarizing his approach to being customer-centric. […]
Client Success, Customer Lifecycle Marketing, Customer Loyalty, Customer Relationship Management, Marketing Automation
How Relationships Build Revenue
It’s no secret that relationships build revenue. We’ve been saying it for years. It makes no difference whether your model is business-to-business or business-to-consumer – at the end of the day, the customers who trust you will continue to do business with you and are more likely to spend more money with you over time […]
I recently met with a college classmate of mine who started a new job working on a client success team with four other folks. All of them, he explained, have different areas of expertise and focus on the same group of clients. As the account manager, he leads the team, which consists of technical support […]