Lead scoring is an integral part of the marketing lifecycle. Since lead scoring determines which prospects are sales-ready, getting this right is important to ensure the success of the entire marketing effort. There are many ways and approaches to score leads, but regardless of the approach, there are certain blind spots. For instance, a marketer […]
Category Archives: Big Data
Big Data, Customer Lifecycle Marketing, Marketing Automation, Social Media
How Big Data Helps Marketers Make Educated Decisions
All too often marketers rely on gut feelings or hunches to make a decision. From deciding on the best time to reach out to a new prospect, to product positioning, marketers rely heavily on instinct. But decisions based on gut feelings are, at best, educated guesses. Hunches lead to gambles that may or may not […]