Technology has created a paradigm shift in the way the world operates, and colleges and institutions of higher learning are of no exception. People are now exposed to technology 24/7. Today’s students are exposed to about 30,000 hours of digital information by the time they reach their 20s. It’s no wonder universities now use technology […]
Category Archives: Big Data
A survey conducted by the SAS Institute reveals that 67% of companies use big data to gain competitive advantage over their competitors. However, it is a fallacy to assume that big data simply equates to aggregating more and more data. In fact, aggregating data is merely a precursor to the real thing, trying to extrapolate […]
Marketing (and big data!) is the engine that fuels company growth. To be effective, the marketer has to shift their focus from ensuring the success of their campaigns to ensuring the success of the overall business strategy. While there are many ways and approaches a marketer can take, a common thread that runs across all […]
Big Data, Customer Lifecycle Marketing, Customer Relationship Management
Big Data: The Good, the Bad and the Ugly
Many companies who invest in a big data platform hoard data. These organizations collect vast amounts of data and don’t delete any of it, fearing it will be needed in the future. Faced with an insurmountable mound of data, outside the scope of conventional analytical tools, companies are forced to invest in big data platforms […]
The effectiveness of Big Data analytics depends on the purpose to which it is put to use. One way marketers can leverage big data is to improve personalization. With “batch-and-blast” emails, marketers can use Big Data to collect actionable insight on their prospects, to target, personalize, and time their campaigns better. Here are a few […]
Big Data marketing is the new black for marketers. While it unlocks many possibilities, it also brings about a pleasant problem: the problem of plenty. Running Big Data marketing campaigns results is an exponential growth in the number of leads. Running the Big Data analytics at a deeper level would separate the good from the […]
In our last post, we discussed the importance of using Big Data to create a persona of an ideal customer to help drive a company’s marketing, sales and engagement strategies. But what should you do with this profile? How can it be put to use? The answer is data validation. Making assumptions generally leaves a […]
Earlier in this series we looked at the importance of building a profile of your ideal customer. Creating the persona of the “perfect” customer gives the marketing team an idea of what type of client to target by identifying traits that are the most profitable for the business. When Right On Interactive begins working with […]
The idea of Big Data may seem like a recent development, but the history of processing large volumes of information goes back nearly a century and a half. In fact, the birth of big data can be traced all the way back to the late 19th century. In his book, Before the Computer, James Cortada […]
Simply put, your website must be about impacting business performance and success. Although SEO and SEM are important to attracting new visitors to your website, it’s often viewed as the only metric in many executive meetings. In addition, although important to the brand and user experience, design can also distract website owners from what’s important […]