Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used the English system of measurement, while the rest of the team used the metric system in creating the Mars Climate Orbiter satellite. The use of two different measurement systems prevented the orbiter’s navigation coordinates from being transferred to a lab […]
Whether you would like to admit it or not, the most powerful throwback Nintendo character was Donkey Kong. He knew how to crush his opponents, jump over obstacles and demonstrate his mega strength. A common obstacle for most marketers is defeating data-driven marketing practices. So how can we gain the ability to become a data-driven […]
Marketing Automation
Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.
Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in understanding with your grandmother and social media, and I believe the same exists in the world of marketing technology. I have found that most people that I speak with are unsure of the differences (if they can identify any) between […]
If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation platform due to the overwhelming volume of inquiries, or leads, they receive on a daily basis. However, can marketing automation do more than manage leads […]
The One Quality That Defines a Great Intern College can be a great time of your life. Between earning your degree and growing as a young adult, the ages of 18-23ish (Tommy Boy took seven years for his history major) are some of the most formative years experienced by humans. However, there are many tasks […]
How do you find your next pair of pants? Do you go to a store that you have never been before, look at unfamiliar brands, and try on 12 different sizes? Well, if you do what I just described, let me give you a hint: you are doing it wrong. When most rational human beings […]
How do you feel about 3D movies? Whether they be at home or in theater, it seems like the jury is still out regarding this viewing experience. Personally, I’m still a fan of the traditional 2D viewing experience. I enjoy watching movies without thinking that I may actually be struck by a semi coming out […]
Picture it: An anonymous website visitor spends two minutes on a website. Later, an identified website visitor spends five minutes on that same website and downloads an infographic. Would you communicate with both contacts the same way? Hopefully, the identified visitor will receive a more personalized follow up because more is known about their profile […]
Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa Leslie. LeBron James. (Insert all-time great athlete here). What do these people have in common? If I were a betting man, I would say that they all share one commonality: that they have never uttered the phrase, “That’s good enough.” […]
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out your next marketing campaign. Ask any marketer — they’ll agree that there’s nothing better than starting out with a clean slate. But despite working on an entirely new initiative, past campaigns shouldn’t ever be forgotten. Sure, if you’re just starting […]