Good content is the key to success in a highly competitive marketing landscape. Marketers now place a premium on high quality content, which lets them better engage their customers and improve visibility through better search rankings. But what makes good content? Content that appeals to one consumer will not necessarily appeal to another, even if […]
Customer Lifecycle Marketing, Customer Relationship Management
The Importance of Investigative & Predicative Analytics in Customer Engagement
The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through the stages in their relationships with an organization, from initial contact with your brand to fully engaged brand advocates. The role of the marketer is to provide interactions at each stage in the prospect and customer lifecycle, so that they […]
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Triggered Emails Increase Responses
In an age where competitive pressures and the obsession with ROI run supreme, marketers increasingly seek to do more with less. A direct result of such an approach is the use of automated marketing systems. Triggered messages, wherein the automated marketing system triggers an email to a prospect or customer when the prospect undertakes certain […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
How Twitter Helps B2B Marketers
Twitter, with an estimated user base of 200+ million users, now ranks amongst the most popular social media channel. More and more people now use tweets to express themselves or broadcast their messages, and marketers have joined the bandwagon big time. Marketers use social media in two ways: to spread the word about their products […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
What 2013 Holds for the B2B Marketer
The world of marketing is at an inflection point as digital marketing becomes increasingly critical to today’s businesses. The focus of marketers in the new digital age is to leverage data and social connectivity to create brand advocates. More and more marketers tap into social insights, which allow them to conduct effective campaigns and promotions […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
B2B Marketers Embrace Social Media in a Big Way
While B2B marketers lagged behind their B2C counterparts in the use of social media, this gap is now narrowing and social marketing has taken over a large majority of all industries. 93 percent of the B2B marketers who participated in the survey leading to the 2012 Social Media Marketing Industry Report used social media for […]
Customer Lifecycle Marketing, Customer Relationship Management
Social Media Engagement Becomes the Top Tactic Adopted by B2B Marketers
The Content Marketing Institute has released its 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report. The highlight of the report is the revelation that social media marketing has now displaced articles on the company website as the most commonly used tactic by B2B marketers. 83% of all B2B marketers now use the social […]
While social media marketing continues to be all the rage, email marketing retains is relevance as the basic medium of communication and lead generation for most businesses. I feel that this will continue to hold true in 2013, but marketers will have to stay on top of the ever-churning trends to derive success from this […]
Today’s digital marketer has many ways to reach consumers and conversely, consumers have many ways to access information. While these evolving channels offer marketers a wealth of information to understand customers better, it also raises fresh challenges – mainly potential customers now expect marketers to communicate with relevant and smarter messages to them. Success depends on the marketer understanding […]
Customer Lifecycle Marketing, Customer Scoring, Marketing Automation, News
Twitter + Marketing Automation
With our latest release, I am happy to announce that we have rolled out another new feature related to social media, this time around Twitter. This new feature is called “ROI Social – Twitter” and builds on one of the core strengths of the Right On Interactive product – Scoring. In short, Right On Interactive […]