All too often marketers rely on gut feelings or hunches to make a decision. From deciding on the best time to reach out to a new prospect, to product positioning, marketers rely heavily on instinct. But decisions based on gut feelings are, at best, educated guesses. Hunches lead to gambles that may or may not […]
Customer Lifecycle Marketing, Customer Relationship Management, Social Media
Forrester Survey Highlights the Wrong Approaches Towards Content Marketing
The importance of content marketing can’t be understated. The right content plays a big role in accelerating prospects through the marketing lifecycle, especially when it’s relevant and delivered at the right time. However, Forrester’s Q4 2012 US and Europe B2B Marketing Tactics and Benchmarks Online Survey reveals that many B2B marketers still have a long […]
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing, Social Media
Snow and How to Measure the Success of Social Media Engagement
Here in Indianapolis, like most of the midwest, we woke up to 9 inches of snow on the ground. There are a number of thoughts that go though your head when this happens but one is how to continue to do your job while out of the office. Social media has become a great tool […]
Facebook is testing a new feature called paid messaging. It will let users send a message directly to the inboxes of people outside of their network, starting with a cost of at least $1 per message. The price tag rises depending on the profile of the strangers you’re trying to reach. The higher the profile, […]
Data is part of the foundation of Lifecycle Marketing. If you’re not keeping track of your customers habits you’re missing key insights that can really help boost your marketing efforts. When a customer makes a purchase, an in-house analytic engine usually logs it in a sales-vs-time plot. These analytics provide marketers with information like peak […]
With today’s highly informed consumers, marketers are looking to build long-term relationships with their customers – directly impacting recurring and repeat business. Long term relationship are important to consider when developing a lifecycle marketing for your brand. This means providing prospects with relevant information based on the stage of the relationship they’ve developed with a […]
Customer Relationship Management, Customer Scoring, News
Groupon CEO: What His Departure Can Teach Us About Data and Building Customer Relationships
Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s farewell letter to his employees that’s been generating a lot of discussion. Mason wrote, “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest […]
Customer Relationship Management, Email Marketing, Marketing Automation, Social Media
Integrating Email and Social Media Allow the Marketer to Reap Rich Dividends
While email is one of the most popular and effective channels for marketing communications, social media is one of the fastest growing channels for engaging prospects and customers. Integrating email and social media allows the marketer to reap rich dividends. Linking an email marketing campaign to an overall social media strategy can provide marketers with […]
Customer Lifecycle Marketing, Customer Relationship Management, Social Media
Twitter Marketing: Shorter the Tweet, Better the Spread
The saying “brevity is the soul of wit” has relevance in marketing today. Research has found the average person’s attention span is about 9 seconds, and it’s no coincidence that is also the average length of a sound bite in the news media. In print, this translates to about 23 words. This means a micro-blogging […]
Marketers are jumping on the social media bandwagon big time, but measuring the returns on time invested remains a big problem. “Likes” or “re-tweets,” can help marketers spread brand awareness, but it’s tough to measure how that awareness translates to increased sales. That’s why it’s important to focus on relationship-driven engagement. Building solid customer relationships […]