Big Data marketing is the new black for marketers. While it unlocks many possibilities, it also brings about a pleasant problem: the problem of plenty. Running Big Data marketing campaigns results is an exponential growth in the number of leads. Running the Big Data analytics at a deeper level would separate the good from the […]
In our last post, we discussed the importance of using Big Data to create a persona of an ideal customer to help drive a company’s marketing, sales and engagement strategies. But what should you do with this profile? How can it be put to use? The answer is data validation. Making assumptions generally leaves a […]
Earlier in this series we looked at the importance of building a profile of your ideal customer. Creating the persona of the “perfect” customer gives the marketing team an idea of what type of client to target by identifying traits that are the most profitable for the business. When Right On Interactive begins working with […]
The idea of Big Data may seem like a recent development, but the history of processing large volumes of information goes back nearly a century and a half. In fact, the birth of big data can be traced all the way back to the late 19th century. In his book, Before the Computer, James Cortada […]
Simply put, your website must be about impacting business performance and success. Although SEO and SEM are important to attracting new visitors to your website, it’s often viewed as the only metric in many executive meetings. In addition, although important to the brand and user experience, design can also distract website owners from what’s important […]
Do you remember life before the Internet? A couple of years ago I attended a conference on social media and the presenter shared that today’s high school graduates have never heard a dial-up modem. That boggled my mind! I fondly remember the sound of the modem dialing, the static, beeping, and then the famous words, […]
Cleaning big data can pose a real challenge to marketers. Customer buying habits change, people move, and they get new phone numbers and email addresses. Incorrect or missing data can severely hamper the effectiveness of a company’s marketing campaign or customer service efforts. These moving targets make it vitally important for organizations to think about […]
Previously in this series we looked at some of the keys to solving big data issues. In this installment, we explore one of the most overlooked aspects of crunching the numbers: cleaning big data. Working behind the scenes, scrubbing and verifying data might not be glamorous, but it’s essential for building a solid foundation when […]
Earlier in our Big Data series, we identified some of the initial steps Right On Interactive follows when helping clients identify data issues. After identifying what data points are important and why, the second step is to begin a process known as Data Mining. Data Mining helps us determine the quality of each important data […]
When talking about Big Data, the first question people often ask me is how I would define it. Though this usually leads into conversations about the amount of data companies are collecting, I believe it misses the true meaning behind Big Data. Big Data isn’t about how much data a company has, it’s about what business value companies can […]