Facebook, LinkedIn, and Twitter are head and shoulders above other social media channels, especially among B2B marketers. LinkedIn tops the list with 80% of B2B marketers using this channel. Facebook comes second with 75% and Twitter follows close behind, with 74% of B2B marketers patronizing this social media channel. As Twitter tries to close the gap, […]
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in big data technology or are planning to do so within a year. The popularity of big data technology can be attributed to the many possibilities it brings about for businesses. Big data integrates data from diverse and disparate sources and subjects it […]
Big Data, Company News, Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing, Marketing Automation, News, Solutions
Salesforce.com + ExactTarget: Validation for all technical marketers
Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the importance of marketing in today’s business world from software leader Salesforce.com in their $2.5 billion dollar acquisition of ExactTarget. Congratulations to Marc Benioff, Scott Dorsey and team […]
Big Data, Email Marketing, Higher Ed, Marketing Automation
How “Smarter” Institutions of Higher Education Succeed
The all-pervasive nature of technology has forced colleges and universities to overhaul their systems and procedures, and embrace technology to remain competitive. One of the biggest impacts in technology within higher education is in marketing to prospective students. Flexibility Today’s youth are connected to the Internet practically every moment they are awake, and any communication […]
Technology has created a paradigm shift in the way the world operates, and colleges and institutions of higher learning are of no exception. People are now exposed to technology 24/7. Today’s students are exposed to about 30,000 hours of digital information by the time they reach their 20s. It’s no wonder universities now use technology […]
A survey conducted by the SAS Institute reveals that 67% of companies use big data to gain competitive advantage over their competitors. However, it is a fallacy to assume that big data simply equates to aggregating more and more data. In fact, aggregating data is merely a precursor to the real thing, trying to extrapolate […]
Marketing (and big data!) is the engine that fuels company growth. To be effective, the marketer has to shift their focus from ensuring the success of their campaigns to ensuring the success of the overall business strategy. While there are many ways and approaches a marketer can take, a common thread that runs across all […]
Big Data, Customer Lifecycle Marketing, Customer Relationship Management
Big Data: The Good, the Bad and the Ugly
Many companies who invest in a big data platform hoard data. These organizations collect vast amounts of data and don’t delete any of it, fearing it will be needed in the future. Faced with an insurmountable mound of data, outside the scope of conventional analytical tools, companies are forced to invest in big data platforms […]
The effectiveness of Big Data analytics depends on the purpose to which it is put to use. One way marketers can leverage big data is to improve personalization. With “batch-and-blast” emails, marketers can use Big Data to collect actionable insight on their prospects, to target, personalize, and time their campaigns better. Here are a few […]
Today is Right On Interactive’s seventh birthday! We are very excited and have planned a wonderful party with our team to celebrate another milestone in the company’s history. The list of what’s changed in the past seven years is a long one – there’s the widespread adoption of measured marketing, driven by Adwords & Analytics; […]