Trends facing Higher Ed: Affordability

The other day I happened to take a look at U.S. News & World Report’s list of the Best College Values and was shocked at the “sticker” prices after grants (assuming a student qualifies for need-based grants). Even with financial assistance, college isn’t cheap. For those footing the bill themselves, they have at least 10-15 […]

How B2B Marketers Can Gain More from Twitter Engagement

Ninety-four percent of all B2B marketers now engage through social media. Among the different social media channels, Twitter ranks amongst the most popular, with 84% of all B2B marketers using this it to reach out to prospects. Here are five tips on how marketers can increase the depth of their Twitter engagement: Provide Interesting Content  […]

Too Much Content is a Bad Thing

Marketers create content to attract the attention of their prospects. But too much content may simply serve to dilute attention. In today’s fast paced world, people are too impatient to sift through loads of data to get what they want, and they would rather abandon their quest than undertake a painstaking search. This is especially […]

Education Marketers Need to Go Lean

Students researching various schools are bombarded with information online, and many prospective students do not have the patience to sift through tons of content to find what they’re looking for. They do not have the time to fill out detailed forms or requests either. In this case, less can be more. Here are a couple of […]

Why Lifecycle Marketing is the Most Valuable Marketing Technology

Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., recently published an article that suggests marketing technology is a critical component of any marketing plan or strategy. However, she concedes there is a lot of noise for marketers to filter through before deciding which technologies will work best for them. Patterson suggests, If you want […]

Introducing Student Lifecycle Marketing

In a recent Inside Higher Ed article, Ry Rivard revealed, Admissions officials in a recent survey said, on average, they try to contact each prospective applicant 6.6 times. All told, admissions offices at four-year colleges spend about $2,500 per enrollee on recruitment office and marketing costs, according to Eduventures, a research and consulting firm. That’s a […]

Increasing Enrollment in Higher Ed

A college’s website is the first destination for many prospective students and parents when beginning to research universities and colleges. According to a 2011 E-Expectations Report sponsored by Noel-Levitz and the National Research Center for College and University Admissions, one out of five students removed a university from consideration after a bad experience with the school’s […]

Do you use email?

What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]

Measurable Facebook Engagement

Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, organizations and brands via Facebook. They’re spending about 20 minutes browsing through their news feed, responding to messages and comments, liking pictures, videos and statuses, and sharing their own content each time they log in. It’s no surprise that marketers […]

Orbitz: Rethinking the Loyalty Program

If you’re like me and you utilize sites like Orbitz or Travelocity to search for good deals on travel, you likely heard about Orbitz’s new loyalty program last week. Instant Gratification Members of the program will earn “Orbucks” for hotels, flights and vacation packages, and redeem them immediately for hotel stays. President of Orbitz.com, Chris […]