Tips for a Successful Year in Marketing

As we embark on a new year, full of opportunity and optimism, it’s in marketers’ best interest to explore new ideas and question old strategies. That is, after all, how change is made. However, most marketers may have more than just a couple of changes they would like to make in their overall strategy. How […]

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]

What about Bing?

Just like browsers and mail servers, you have a choice when selecting an internet search provider. Whether you’re a die hard Google fan or you bounce around from one to another, you at least know where you will start a search. Since Google announced it was saying goodbye to keywords, odds are you may have […]

The Orr Fellowship: Building Indy’s Future

In less than 24 hours, I received two phone calls that launched the start of my unexpected career path in marketing technology. In December 2012, the former president and CEO of TechPoint, Jim Jay, called to extend a job offer on behalf of Right On Interactive (ROI). The following afternoon founder and CEO of ROI, […]

WestJet Earns Major Marketing Win

Earlier this week, like many of you, I watched the five and a half minute video from WestJet dubbed a Christmas Miracle. I’ve read numerous reviews of the video all suggesting this was money well spent for the Canadian airline. Of course, I need to weigh in as well and break the video down into the […]

Canada’s New Anti-Spam Law

Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam legislation. Some authors provided analysis of the new law and others lamented the new rules by which organizations must adhere to when marketing their goods and services within Canada. Of course, this law is more concerning to those of us […]

2013: The Year of Marketing Automation

Move over Big Data. Marketing automation became the new buzzword with marketers this year. The Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report confirms the obvious as it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating […]

The Branding Route to Lead Generation

The B2C marketer works hard to build a brand, creating a positive brand image that may not yield immediate sales, but will bring in long-term benefits. Customers in need of a product would rather trust the brand they have established a relationship with rather than an unknown product. B2B marketers may need to emulate their […]

What this marketer is thankful for

Like most of you, as I prepare to cook, bake, fry and roast our dinner this Thanksgiving holiday, I find myself reflecting on the many things I am thankful for in my life. Don’t worry, I’ll spare you my “28 days of thanks” and get straight to my top five reasons I’m thankful as a […]

Trends facing Higher Ed: Changing Demographics

The college environment today is much different than when I attended college over a decade ago. There wasn’t a single person from my high school who didn’t apply, enroll and attend college within the first year of earning their diploma. No one asked you what your plans after graduation were, everyone asked where you were […]