Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What makes one a better candidate than the other for an organization? Can lifecycle marketing work for B2C companies? What about B2B2C? How about higher education? These are questions we hear frequently by organizations of all sizes, varying verticals and with […]
Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead generation. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand. By understanding where a person is in their “lifecycle” dictates […]
As we embark on a new year, full of opportunity and optimism, it’s in marketers’ best interest to explore new ideas and question old strategies. That is, after all, how change is made. However, most marketers may have more than just a couple of changes they would like to make in their overall strategy. How […]
Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]
Just like browsers and mail servers, you have a choice when selecting an internet search provider. Whether you’re a die hard Google fan or you bounce around from one to another, you at least know where you will start a search. Since Google announced it was saying goodbye to keywords, odds are you may have […]
In less than 24 hours, I received two phone calls that launched the start of my unexpected career path in marketing technology. In December 2012, the former president and CEO of TechPoint, Jim Jay, called to extend a job offer on behalf of Right On Interactive (ROI). The following afternoon founder and CEO of ROI, […]
Earlier this week, like many of you, I watched the five and a half minute video from WestJet dubbed a Christmas Miracle. I’ve read numerous reviews of the video all suggesting this was money well spent for the Canadian airline. Of course, I need to weigh in as well and break the video down into the […]
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam legislation. Some authors provided analysis of the new law and others lamented the new rules by which organizations must adhere to when marketing their goods and services within Canada. Of course, this law is more concerning to those of us […]
Move over Big Data. Marketing automation became the new buzzword with marketers this year. The Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report confirms the obvious as it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating […]
Customer Relationship Management, Marketing, Marketing Automation, Social Media
The Branding Route to Lead Generation
The B2C marketer works hard to build a brand, creating a positive brand image that may not yield immediate sales, but will bring in long-term benefits. Customers in need of a product would rather trust the brand they have established a relationship with rather than an unknown product. B2B marketers may need to emulate their […]