How does your customer want to be communicated with? It sounds like a rather simple question but it’s not easy to answer. Simply described, customer communication preference management is when customers opt in or out of an organization’s communication methods (i.e., email, SMS and social media updates). However, it’s much larger than that. Customer communication […]
In the beginning of Internet marketing, brands just had a website. Then came email, which was followed by branded blogs, social, video and mobile. Today brands’ owned media includes dozens of online channels, each with their own niche content delivery and audience. But all of those channels have one thing in common: They are content […]
Do you know who your customers are? Are they your ideal customer? These are important questions to consider before implementing any new marketing strategy. For organizations looking to win new business, keep current customers and grow the right relationships, it’s necessary to first identify who your current customers are and of those, which are “ideal.” […]
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in 1969, but his message is fundamental to understanding what content marketing is, and sometimes even more importantly, what it is not. This basic distinction between traditional, interruption-based advertising, and the audience-centric content marketing solution is key to understanding how you […]
Software Advice recently launched their 2014 Marketing Automation Software UserView Survey, which collects market data on the most popular products, their top benefits and more. Right On Interactive encourages all of our partners and clientsto participate in this year’s marketing automation survey, as we are included as a vendor. Software Advice’s Marketing Automation Software UserView Survey collects […]
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives or rewards. Take a look at your keyring. Chances are you have some loyalty membership cards next to your car keys. Whether you join loyalty programs to earn discounts and free products or you just like the emails with additional […]
From time to time, Right On Interactive publishes and shares content from our clients, partners and external subject matter experts. Not only do we learn something from our contributors, but we believe their knowledge, news and opinions are informative and entertaining. It’s with this in mind that I’m proud to announce our latest “content swap” […]
It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe to maintain a competitive edge, they need to invest budget and time into learning new concepts, strategies, techniques and technologies. This can be risky as many new ideas or products have yet to be proven. In addition, what worked for […]
This week’s TweetChat will examine lead scoring best practices. According to Jay Famico, a research director at SiriusDecisions, “Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) […]
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid to senior level marketing managers across all industries. The report provides some interesting insights. In particular, I was most drawn to the list of priorities for marketers in 2014. 67% of marketers want to increase […]