These days, customer journey has become as much of a catch phrase as “big data” and “content is king.” Everywhere you look, marketers are touting the importance of understanding the customer journey and marketing to the customer journey. Why? Because it’s true. Understanding your customer journey or lifecycle is critical in developing engaging content and […]
Growing up, the family across the street from me always had two Toyotas in the garage. Through the years, the models varied from a Celica to a Camry and even a 4Runner and Tundra, but the make never changed. They were brand loyal to Toyota, like many folks around the world. However, what’s important to […]
All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the past. In fact, their lifecycle, or journey, with your brand will be no different than all of your other customers’ paths. Oh, and that message […]
Every brand tries to take its relationship with its customers to a point where they’re no longer looked at as a commodity. In today’s media-engulfed world, your customers and prospects are being inundated with a never-ending stream of content and messaging. It is more important than ever that you build a real one-on-one relationship with […]
I recently came across an example of the future of strategic digital marketing. A friend of mine (we’ll call her Amanda) is a trendy young professional in Chicago. I always find her to be on the cutting edge of marketing and she just made a Facebook post that I find intriguing: Is it a bad […]
Consumers and businesses alike used to conduct business face-to-face, in retail stores or board rooms. The Internet truly changed everything. When Amazon launched, less than 1% of the world was using the Internet. Times have certainly changed — and so has the customer. The marketing funnel is dead. Customer journeys are now more complex, spanning […]
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely. According to Marketing Sherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause […]
Does brand loyalty exist online? I mean, sure it does, in some manner, but is loyalty less effective when your audience has access to the endless information, accurate or not, about your brand online? In the race for manufacturers and brands to undercut costs online, consumers have become more accustomed to the real-world value of […]
Win. Keep. Grow. — it’s the motto we live and breathe by here at Right On Interactive. We proudly help organizations win new business, keep current customers and grow the right relationships. While “Keep” might be the middle child, in the “Win. Keep. Grow.” family, it certainly does not experience the typical oversight associated with […]
As consumers and organizations alike venture into new channels such as mobile and social media, the once linear purchase path is breaking into an assortment of touch points that have very little do with marketers. The time has come for marketers to walk away from the traditional marketing funnel and pursue a new approach that […]