“Design is creativity with strategy.” – Rob Curedale It’s not surprising that beauty is a top priority in web design, relying on visual attraction or a “coolness factor” to determine success and retain page visitors for extended periods of time. However, visual sharpness is only half the battle. Remembering to design with a purpose and strategy, even […]
In this newest sprint cycle, Right on Interactive is proud to introduce Progressive Profiling to its users. Progressive Profiling allows clients to efficiently gather more valuable data about their potential customers while simultaneously boosting form conversion rates. Form conversion rates relate to the frequency at which users open forms compared to the frequency at which […]
When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]
Client success management is about customer development, retention and expansion. It’s about actively managing customer relationships to increase engagement while making sure the customer is taking full advantage of the company’s services. A client success manager must build strong relationships with their clients and become their trusted adviser. This will build customer loyalty. Client success […]
Most marketers today are focused on generating new leads. It’s how they are evaluated and, in many cases, held accountable to the revenue goals of the organization. However, instead of concentrating on the top of the marketing funnel, marketers today should be focusing on the customer lifecycle and how engaged customers are with their brand. More […]
Customer Lifecycle Marketing, Featured
Forming Lasting Customer Relationships: Engagement is Timeless
In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable than acquiring a new customer. Consider these stats: It costs 6-7 times as much to acquire a new customer than retain an existing one. (Client Heartbeat) On average, loyal customers are […]
Quality customer experience is critical to customer retention. In 2013, 62% of global consumers switched service providers due to poor customer service experiences, up 4% from the previous year (Accenture Global Consumer Pulse Survey). Also, poor customer experience results in an estimated loss of $83 billion by US enterprises yearly because of defections and abandoned […]
In the last decade, online buying and browsing has grown to become a normal part of our everyday lives. From self-purchases to gifts for others, we have evolved into a culture that explores the various realms of the Internet in order to gather information regarding specific products. We read numerous online reviews, compare different company prices, and […]
Customer Journey, Customer Lifecycle Marketing, Featured
Marketing Content Strategy: The Lifecycle Journey
In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but they could be anywhere on the lifecycle journey. By formatting your content to where a customer is on journey with your brand, you can increase their […]
I graduated from a university in the Big Ten Conference in 2002. A school with an athletic program of sports dichotomies. Basketball was and continues to be its powerhouse, selling out every game and maintaining a die-hard, enthusiastic and devoted fan base. The football program, while getting better, has always been the afterthought; something fun to do on a […]