The influx of smart phones and tablets means more and more consumers are accessing the Internet through these devices. Many marketers adapt to these situations by launching device specific apps that optimize the experience for the consumer. Side by side with these efforts, marketers also need to change their content delivery and engagement strategy to […]
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]
Mobile devices are soaring in popularity, and this has its impact on email engagement and deliverability as well. More people are now opening their email and reading email messages from their mobile devices, rather than from immobile desktops or bulky laptops. In fact, according to Litmus, 47% of email is now opened on a mobile […]
It’s no secret content marketing is an essential part of business today. Marketers are scrambling to get the best possible content for their marketing effort. Regardless of the marketing channel used (email, social media, websites, or paid advertising), content makes is crucial in engaging the customer. The heightened importance of content stems from the changing nature […]
2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking off 2015. But before we break out the champagne and noise makers, here’s a short list of Right On’s most popular blog posts in 2014. […]
Big Data, Customer Lifecycle Marketing
Big Data Increases the ROI of Lead Generation and Engagement Initiatives
Big data has opened up a world of possibilities and among them is identifying the ideal buyer profile. Marketers can compare prospects to an ideal profile to prioritize engagement and increase conversion rates. Modeling an ideal buyer profile is not a new practice; however, it contains a large element of guesswork, with the marketer going more by instinct and […]
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]
CMO Council recently reported, 54% of all consumers in the United States and Canada would consider ending their loyalty relationships if the company does not pamper them with tailor-made, relevant content and offers. Providing personalized and customized service has always been a time-tested way to retain customers. Mom and pop stores did it successfully in their […]
Customer Relationship Management, Marketing, Social Media
How Marketers Can Adapt to a Fast Churning Business Environment
The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional concept of marketing striving to solely generate leads is now obsolete. It’s not enough for marketers to adapt to change. We need to embrace change as a […]
With the holidays in full swing and a shopping season incomparable to any other point of the year, it’s a priority to be the most recognized and talked about holiday campaign—The Rudolph of all reindeers, or the WestJet of all airlines. No one wants to get lost in the New York blizzard-sized heaps of holiday campaigns, […]