The Evolution of Construction Sales and Marketing

construction sales and marketing

“Ladies and gentlemen, welcome to building construction, the most archaic industry in the world.” My father, a graduate of the Purdue school of Building Construction Management, heard this phrase on one of his first days in class, and it has stuck in his mind ever since. Do you think this statement holds true today? In […]

Six Steps to Lifecycle Marketing Campaign Management

lifecycle marketing campaign management

Lifecycle marketing campaign management isn’t too different from it’s predecessor, email marketing campaign management. After all, without email marketing and marketing automation, lifecycle marketing wouldn’t be possible. However, unlike most campaign management solutions, lifecycle marketing focuses on customer lifetime value and not lead generation. Certainly, lead generation is an important step in creating a customer […]

Tips for Better Marketing Campaign Management

Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are you either use or are in need of a marketing campaign management tool. Developing, deploying and managing a campaign for any organization (B2B or B2C) can be time consuming and stressful. Particularly if the C-suite is looking for an immediate […]

Why You Should Automate Marketing Campaigns

ROI-Campaign-Builder

For many marketers, gaining new opt-ins to receive email marketing campaigns is a priority and major focus. It’s necessary to constantly grow emails lists as, inevitably, contacts change jobs, email addresses, and unfortunately, unsubscribe. However, once new opt-ins are captured they are more often than not thrown into the middle of a campaign instead of starting […]

Tips for Automated Campaign Success

With 78% of successful marketers saying marketing automation systems are most responsible for improving revenue contribution, it’s important to not only have a marketing automation platform, but to be able to effectively utilize that platform. So what exactly can you do to ensure you are automating your campaigns successfully? Below are a handful of tips […]

How Email Segmentation Increases Customer Lifetime Value

customer lifetime value

Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at the right time, the way they want to receive it. Whether you are already segmenting your email or are looking to get started, here are […]

The Need for an Email Preference Center

email preference center

Email is the preferred method of commercial communication of 74% of all online adults and is preferred over direct mail by a margin of nearly five to one. So why do people unsubscribe from receiving your email communications? Unfortunately, there are some well known reasons why prospects and maybe even customers (gasp!) are clicking “unsubscribe” from […]

Overcoming Email Deliverability Obstacles

In a past life, I worked on an email campaign geared towards a very broad audience. Today, I would describe it as a batch and blast approach (shudder) but at the time, it was the directive our team of writers and designers was given by the powers above. The message was simple. In fact, it […]

The Benefits of a Lifecycle Marketing Solution

Right On Interactive and partner Education Services Group just published an infographic: The Roadmap to Lifecycle Movement. This new infographic illustrates the benefits of a lifecycle marketing solution, while demonstrating how different organizations can create the various lifecycle stages, migrating their prospects to customers for life. While many marketers find it important to automate their marketing efforts, most […]