At ROI, we have a passion for delivering excellent customer service. We don’t just listen to the customer, we strive to understand them. We aim to give substance and expand upon the “WHY” first, in order to answer the “HOW” appropriately. Before the “how” is executed prematurely, ROI’s customer support and consultation efforts promote long-term […]
Identifying the customer lifecycle is growing more and more important by the day for modern marketers. Most marketing and sales professionals can probably identify a basic brand journey for all of their prospects, clients, and everyone in between. But how is the customer lifecycle unique for each company and why does it matter for the modern […]
In your search to learn more about marketing automation, you may have come across the term “lifecycle marketing.” If the numerous marketing automation softwares out there are unfamiliar to you, it may be another term that you are trying to understand in your attempt to uncover the best marketing tech solution for your business. So how does […]
There are countless benefits with the implementation of a marketing automation platform. It can save you time and money while making it easier to nurture leads or build customer profiles, for instance. However, the abundance of buzz surrounding any popular topic brings forth many misconceptions as well. Before you purchase a platform, a few marketing automation misconceptions should be cleared up to […]
When we think about the duties of the client success team, three main responsibilities come to mind: customer training, support, and retention. So how does the implementation of a marketing automation platform help this division as they are tasked with assisting, maintaining, and developing the relationship of the customer? It doesn’t. Not unless communication between […]
By now, the majority of modern marketers have at least heard the phrase “marketing automation.” As each day passes, more and more companies begin to consider, purchase, and utilize marketing automation. But how can marketing automation affect your sales team? Is it simply a function that cuts down on the manual work within your marketing department, or is there […]
For those outside of the information technology industry, marketing automation may still be a relatively foreign concept. However, as a marketer – no matter your industry – it’s important to be aware of the potential benefits of automated platforms. Consider that 63% of companies growing faster than their competition use marketing automation (The Lenskold Group). […]
Welcome back to the final chapter of this blog regarding today’s construction industry landscape. So far we have covered the problem with “batch and blast” emails, capitalizing on your website, and the bid process being a poor example of “sales and marketing.” Relationships and Pricing Have you ever been told that you lost a bid […]
Welcome back! I trust that the first entry in this three-part series sparked at least a small amount of interest, and I hope the following ideas continue to be thought provoking as you take a deeper look into your marketing efforts and resource allocation. My first post focused on the theory of mass email sends. […]
Today, customers have control over the buying process, forcing the marketer to adapt in providing them with an optimized and engaging experience. Multichannel campaigns have become the norm and marketers have reconciled to adopting multiple ways to reach out and engage the customer. In a survey conducted by Forrester.com on 226 marketers, 40% of the respondents considered […]