2015 has seen more content creation than ever before – 70% of marketers today are creating more content than last year. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. How can you create the […]
Customer Relationship Management
Part Two: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a revenue-generating machine. In part one of this two-part blog series, I introduced four real-life examples of how management teams respond to customer attrition challenges. In […]
Customer Relationship Management
Part One: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a revenue-generating machine. The Situation Three years of misses on both the top and bottom lines, customer churn exceeding $56 million annually, and continuous market share […]
With over one billion Facebook and 360 million LinkedIn members worldwide, social websites have profoundly changed the way our society interacts. Although both are commonly known for social and professional interactions, the benefits of using social platforms for business needs is on the rise. If you are planning to use Facebook and/or LinkedIn for business […]
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to share timely and relevant updates with their audience. Facebook, LinkedIn and Twitter have steadily remained the most popular platforms for B2B and B2C companies; however, […]
The parents who learned of their teenage daughter’s pregnancy through Target’s direct marketing of baby products may have been spot on, but it does not necessarily portray marketers in a positive light. But despite Target letting the stork out of the bag, it does give you a good indication of how sophisticated marketers have become […]
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases, and customer engagement can be both positive and negative. It’s difficult to measure — and for a group of people who rely heavily on numbers […]
If your organization isn’t taking social media seriously, you’re probably missing out. Although the value of social media can differ from brand to brand, it’s important to be where your customers are. And in our digital age, it’s likely that they’re active on social media in some form or another. Even if social media isn’t […]
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Track the Effectiveness of Social Media to Derive its Benefits
While B2B marketers have embraced social media in a big way, many struggle with delivering intended results, or determining the effectiveness of social media. While the assortment of channels are great for directly connecting with customers in a cost efficient manner, a major reason for social media skepticism is the difficulties associated with measuring ROI. […]
Customer Lifecycle Marketing, Customer Loyalty Marketing, Customer Relationship Management
Building Personal Customer Relationships to Drive Brand Loyalty
When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]