Uber. A word that has been established in the minds of travelers whether they are traveling from the suburbs to downtown, or to the airport. It has taken Indianapolis by storm. Uber is an app that you download on your phone, allowing you to connect with a driver in minutes. The driver will then pick you […]
Database marketing is a fast-growing strategy that has gained popularity in recent years with advance in business software systems. At its core, database marketing includes the communication, promotion, and sales activities of an organization based on a database management system. With increased functionality in CRM and marketing automation solutions, marketers are able to construct customer […]
Increasing engagement and converting prospects is a key area of focus for every marketer. One way to boost engagement is through different mediums of communication. However, many marketers make the mistake of adopting a “one size fits all” approach when communicating with prospects, engaging all prospects in the lead database with identical messages. This rarely […]
So before the stock market crashed – and at least partially recovered – there was Alphabet, remember? Here is another take on Alphabet: With 77% of marketers increasing content production in 2015 there is no doubt content marketing is the main method of communications businesses use to engage with their audience. Businesses that practice content […]
Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]
If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more than a few times this past year. It’s gimmicky, for sure, but is there a deeper meaning? Is smarketing something your business should embrace? Some have suggested that marketing is really just sales drawn out over a longer period of […]
I love to receive out of-office-replies. Yes, you read that right! Now that I have your attention due to the fact that you think I may be clinically insane, hear me out. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or individual. This additional […]
Data Mining is one of the most powerful tools for optimizing your revenue. Computer processes today can dig and search through multitudes of data to find personalized information about a customer such as age, gender, or even credit score. By analyzing this data, you can break down valuable information regarding how to better market your products […]
Integration of marketing data and creating a “one view” of your prospects and customers is one of the most underestimated tasks in marketing. Good marketing automation solutions can capture data from various sources such as email tracking, campaign history, website views, sales activity, social media engagement, and other transactional systems. A true “Lifecycle Marketing” solution can […]
Now Available in Pipeliner CRM! The term “marketing automation” typically attracts a marketer who is interested in – guess what – marketing. Do not let the name fool you though; marketing automation has many use cases for the sales team. My three favorites are: Anonymous and Identified Visitor Reports Contact Engagement Visibility Lead and Customer […]