Competitive pressures force marketers to launch sophisticated campaigns to generate, nurture and convert leads. However, many marketers ignore or underestimate the need to create a positive buzz. Creating a positive buzz means a favorable word of mouth opinion. This, more often than not, requires being nice and doing the obvious: providing awesome customer service! Providing […]
Email marketing is just one aspect of lifecycle marketing. It is a simple way to communicate with all your potential and current customers, while still having it feel as though you are personally talking to them. One of the most convenient things about email marketing is that your message can be forwarded by your audience to one person […]
The activity most important to your business may not be that critical with the group next door or the competition for that matter. While many organizations today focus their marketing analysis on email and website analytics, they’re missing the various other ways their prospects and customers are engaging with their brand. Engagement is more than […]
Customer retention is the lifeblood of many organizations, especially those that offer subscription based services or depend on repeat customers. It’s no secret that customers won’t come back if they don’t feel like they’re getting a good value for their money. In today’s hyper-competitive and interconnected world, value is often measured by the quality of […]
A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers admit that this phrase is overused. This phrase is overused! We all have that boss, colleague, or friend who speaks exclusively in business cliches, right? Phrases like the following tend to make me cringe: “Move the needle,” “Too many cooks […]
Unless you’ve been living under a rock for the past ten years, you know the average person doesn’t rely on the local newspaper for information anymore. They are watching more than cable and listening to more than AM/FM radio. Consumers today are sophisticated and have access to information at their fingertips and can consume that […]
In the beginning of Internet marketing, brands were considered “cutting edge” if they had a website. Then came email, which was followed by branded blogs, social, video, and mobile. Today brands’ owned media includes dozens of online channels, each with their own niche content delivery and audience. But all of those channels have one thing in […]
In the 90’s it was mainly desktop computers, then there was the introduction of laptops. Today computers, smartphones, iPads, as well as many other devices, are being used to access desired information. According to the DMA, 425 million devices are connected to the Internet in U.S. homes. The increasing popularity of tablets, smartphones and other devices means that this […]
Customer Lifecycle Marketing, Customer Relationship Management
How Indy Tech Companies are Building Customer Relationships
Uber. A word that has been established in the minds of travelers whether they are traveling from the suburbs to downtown, or to the airport. It has taken Indianapolis by storm. Uber is an app that you download on your phone, allowing you to connect with a driver in minutes. The driver will then pick you […]
Database marketing is a fast-growing strategy that has gained popularity in recent years with advance in business software systems. At its core, database marketing includes the communication, promotion, and sales activities of an organization based on a database management system. With increased functionality in CRM and marketing automation solutions, marketers are able to construct customer […]