Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]
How many times have you written a review on Yelp, G2 Crowd, Amazon.com or Facebook? Customer feedback is an important method to measuring customer satisfaction. Many businesses gauge client success by the satisfaction levels of their customers. While a passing grade of four out of five stars may help an organization better prioritize upcoming projects […]
After interning at Right On Interactive for the past four months, I have really come to understand the major differences between selling to another business versus selling directly to the customer. The way customer relationships are grown and nurtured truly varies depending on whether you’re dealing with an organization or an individual. With ROI being a business that sells to a […]
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Promoting Customer Retention Through Lifecycle Marketing
It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]
I recently met with a college classmate of mine who started a new job working on a client success team with four other folks. All of them, he explained, have different areas of expertise and focus on the same group of clients. As the account manager, he leads the team, which consists of technical support […]
Years ago marketers merely communicated with customers and clients through advertisements on TV, or mailing promotions/incentives such as coupons. But nowadays, with the continuous growth of technology, marketers can communicate with customers in a variety of different ways. Omni-channel is a word that’s gaining more and more popularity, and many businesses and retailers see the value in providing […]
You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]
Your clients are like big, tasty burritos. No, it’s not because they are wrapped in foil and served with chips and salsa. It is because each of your clients is made up of slightly different ingredients that make them, “them.” Ask your friends at the office how they like their favorite burrito. Chicken? Beef? Bowl […]
Social listening is defined as “the process of monitoring digital media channels to devise a strategy that will better influence consumers.” Companies deploy specific platforms with software that systematically searches keywords it finds in spaces such as blogs, social networks, and forums. With the growth of technology, social listening is easier for companies to implement, […]
The Urban Dictionary (A highly professional, definitive source) defines, “Marketing,” as, “Origin unknown. Purpose unknown. States the obvious, accepts all credit, rejects all blame.” Do you agree with this definition? I know a lot of people feel that marketing is nothing more than lies or fabrications that companies tell us to convince us to buy […]